The advice isn't the problem. The order is.

Posting schedules, hook formulas, platform strategies. None of it is wrong. But when you apply tactical advice on top of foundations that were never properly set, you end up working harder than you should for results that feel further away than they ought to be.

This episode is about what comes first.

I introduce the six foundation pillars that I see in place in every fully booked business I work with, and make the case that getting these right changes what's possible without adding more to your plate. Your brand. Your messaging. Your business model. When these are doing their job, the content you were already creating starts to land with much more effect. Offers that weren't selling start to sell. And you find yourself doing less, not more.

If the effort has been there but the results haven't matched it, listen to this one.

• The Fully Booked Experience - www.nikihutchison.com/fbc

• Website: nikihutchison.com

• Instagram: @nikihutchison

• LinkedIn: Niki Hutchison

Niki Hutchison is a marketing strategist with 25+ years of experience helping businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly accountability and implementation support through Marketing Mondays sessions.

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