Rustic Nosh
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Rustic Nosh
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This week on The SPOAKL Podcast, I’m joined by James Reed of Rustic Nosh (Belmont, CA) — the maker behind the legendary Rustic Almond Coffee Cake with a Bay Area legacy that’s been quietly loved for decades.
James shares how this recipe was created in 1969 in a Sunset District kitchen, how it became an “underground” favorite gifted to friends and family (never sold), and what it took to bring it above ground — one home-kitchen bake day, one pickup window, and one loyal customer at a time.
We talk about:
Growing up in a multi-generation San Francisco food family
Why this cake is “unlike any coffee cake” (darker crumb, incredibly moist, almond glaze)
The realities of launching a cottage food business (permits, packaging, workflow, scaling)
How community and storytelling can turn one product into something bigger
📲 Follow Rustic Nosh on Instagram:@rusticnosh to stay up to date on what James is baking up next.
As always, visit SPOAKL.com to discover, buy from, and support local makers like Rustic Nosh and other Bay Area Cottage Food Operators!
