🎙️ Episode 23 – World of Triathlon LIVE powered by TriDot | Set to Unite the Multisport Industry at ExceL London with Stuart Walker, Founder and Event Director

🎙️ Hosted by Matt Ward (Supersonic)

In this episode, we sit down with Stuart to talk about how it is a collective effort to get more people into doing triathlon, and what inspired Stuart to sign up for his first triathlon and learn to swim when he was 41. We also find out about his background in the exhibition space and what led him to put together the UK’s only dedicated multipart exhibition.

World of Triathlon LIVE powered by TriDot will bring together the entire multisport community on 28-29 March 2026. Designed as the ultimate destination for everyone from newcomers to elite athletes, the event offers an exciting platform for brands to connect directly with a passionate and curious audience, creating the largest triathlon brand activation and retail experience in the country.

We dive into:

• The volume of people in the UK doing triathlons already
• The perceived barriers of entry
• The goal of getting 10,000 people to the show, including swimmers, cyclists and runners
• Stuart’s vision for the next few years
• How to get involved and be there in March

Join the Industry at ExceL London & get in touch now!

World of Triathlon LIVE powered by TriDot takes place 28–29 March 2026 at ExceL London.

For exhibitor and partnership enquiries please contact stuart@worldoftriathlonlive.com

For updates and visitor registration, visit www.worldoftriathlonlive.com

🎧 Tune in now on all major podcast platforms including Apple, Spotify, Amazon and more

🗓️ Mention of The Running Conference presented by haku (save the date for 2026: 6th to 8th December) and the role of Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA)

There is a direct link to the podcast on Running Industry Alliance (RIA) website also.

Thank you for listening, subscribe to be first to hear the latest episode drops!

Running Industry Alliance Podcast

Episode 22 🎙️ adidas | Performance, Purpose & Progress with Chris Walsh, VP Brand - North Europe adidas - hosted by Matt Ward / Supersonic & Phil Benton / Running Industry Alliance (RIA).

In this episode, we sit down with Chris Walsh to explore how adidas continue to shape the running landscape - blending performance innovation, purpose-driven action, and a future-focused mindset.

We dive into 👇
🏃‍♂️ The evolution of adidas in running with a discussion about product development, partnerships, events and athletes
🌍 Sustainability, culture & community impact
🤝 Collaboration and connection across the industry
🚀 Leadership, innovation & what’s next for the brand

A brilliant, forward-thinking conversation with one of the biggest names in sport - and a must-listen for anyone working in or inspired by the running industry.

🎧 Tune in now on all major podcast platforms including: Apple | Spotify | Amazon or search for Running Industry Alliance Podcast

🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA)

🎙️ In this episode of the Running Industry Alliance Podcast, we’re diving into Global Running Culture 2025 – a first-of-its-kind collaboration between research and creative agency Redtorch and Running Industry Alliance (RIA).

Host Matt Ward is joined by Rebecca (Becs) Richardson (RIA CEO & Co-Founder) alongside Jonny Murch (CEO, Redtorch) and Karishma Riar (Head of Research & Insights, Redtorch) for a fascinating conversation on how running culture is evolving worldwide.

Together, we explore:
🌍 How cultural forces like social media, influencers, and innovation are reshaping running.
📊 Why some markets are brand-led while others are product-led.
👟 Key global themes including women-led running growth, creator-as-coach influence, and the rise of run clubs.
🇬🇧 Exclusive insights into the UK running scene – from parkrun to charity-driven content.
💡 How these findings can help brands, retailers, and event organisers make smarter, future-facing decisions.

This episode also lifts the lid on the collaboration between RIA and Redtorch, the unique methodology behind the report, and why data and cultural insight are central to the future of the industry.

🎧 Listen now and discover how the global state of running is changing – and what it means for your business.

📥 And you can download the full Global Running Culture 2025 report for FREE here: https://redtorch.sport/sport_on_social/global-running-culture-2025/

🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA) in connecting brands, events, retailers, communities, charities, services, supplier and more.

There is a link on the homepage of the RIA website and the podcast is also available to listen to on all the major the platforms including:

Apple | Spotify | Amazon

Thank you for listening, subscribe to be first to hear the latest episode drops!