We break down the essential elements (mission, audience, value props) that form the foundation of your brand identity and voice.

Learn how to navigate the differences between a corporate brand and a personal brand—including why your resume and authenticity matter more for personal branding.

In this episode, we dive into the world of content creation. Specifically, how generative AI is changing the marketing landscape. We debate the true value of artistry versus an audience-first mentality.

Most importantly, we discuss the importance of building genuine audience relationships, and examples of brands and artists—from local coffee shops to viral AI music covers—that are getting it right.

Tune in to understand why focusing on your audience and retaining a human touch is more vital than ever.

We unpack how SEO, AI, and content creation often mirror pop culture’s obsession with formula — from Hallmark’s keyword-heavy movie titles (“Christmas Together with You”) to the “AI slop” flooding the internet.

We recall the evolution from keyword stuffing to Generative Engine Optimization (GEO), why “Human Engine Optimization (HEO)” is the real key to great marketing, and how today’s content creators can avoid the same mistakes that once broke YouTube’s kids’ algorithm.

Along the way, expect detours into Christmas vs. Halloween debates, AI hallucinations, and a few personal branding stories involving cigars and Spaceballs.