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Roofer Growth Hacks

Roofer Growth Hacks

De : Chris Hunter
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Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of Roofer Marketing Heroes, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry.

Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered.

Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.

Copyright 2026 All rights reserved. Sponsored by ＜a href=”https://roofermarketingheroes.com” target=”_blank” rel=”noreferrer noopener”＞Roofer Marketing Heroes＜/a＞ Direction Economie Management et direction
Épisodes
  • Google Local Service Ads for Roofers: What Works in 2026

    Google Local Service Ads for Roofers: What Works in 2026
    Jul 20 2026
    Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can use Google Local Service Ads in 2026 to generate higher-intent leads, lower their cost per lead, and stop wasting money on missed calls and poorly optimized campaigns. In this episode, Chris Hunter explains why Google Local Service Ads remain one of the most affordable and highest-intent lead sources for roofers, which major LSA features have changed in 2026, and the exact steps roofing companies need to follow to get verified, rank higher, and turn more paid leads into roofing appointments. Today, you’ll learn: Why Google Local Service Ads are a high-intent lead source for roofersWhy answering every phone call is critical to your LSA performanceHow Google verification works for roofing companies in 2026Why reviews, review recency, and response rate affect your rankingsHow to choose the right categories, services, and service areasHow to lower your Google Local Service Ads cost per leadWhy speed-to-lead can determine which roofing company wins the jobHow rating every lead helps train Google’s algorithmWhy your LSA budget should match your crew capacityThe 10 Google LSA ranking factors that matter most in 2026Which Local Service Ads strategies no longer workHow to complete a 10-point LSA self-audit If you want the system and resources we use to help roofers improve their Google Local Service Ads, generate more qualified calls, and build a stronger roofing marketing system, use the free resources below. Free resources mentioned in this episode: ✅ The 2026 Google Local Service Ads Workbook: http://roofermarketingheroes.com/lsa-playbook ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com ✅ Schedule a free Local Service Ads audit: https://roofermarketingheroes.com/schedule/ ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/ About: RoofingMarketingHeroes.com has been helping roofing companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the internet is all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but also helps you close the sale. Timestamps: [00:00 - 01:40] - The #1 Lead Source Roofers Are Ignoring [01:41 - 04:23] - Why Google Still Owns 85% of Searches [04:24 - 06:47] - The 4R System: Your Marketing Foundation [06:48 - 15:16] - Dominate Google: The 4 Spots to Own [15:17 - 21:18] - LSA Economics: Cost Per Lead Breakdown [21:19 - 24:05] - Why Roofers Waste Money on Local Service Ads [24:06 - 41:47] - The 4-Step LSA Optimization Playbook [41:48 - 49:37] - 10 Google LSA Ranking Factors That Matter in 2026 [49:38 - 52:01] - What’s Dead in 2026 and Your LSA Self-Audit [52:02 - 55:37] - Next Steps: Get Your Free Local Service Ads Audit Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofermarketingheroes/ LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/ YouTube: https://www.youtube.com/@RoofingSites
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    56 min
  • How To Own The Google Maps 3-Pack In your Market in 2026

    How To Own The Google Maps 3-Pack In your Market in 2026
    Jun 26 2026

    Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can own the Google Maps 3-Pack in 2026 and build a stronger local SEO engine that drives more calls, more visibility, and more trust.

    In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, why ChatGPT and AI search should support-not replace-your Google strategy, and the exact pillars roofing companies need to focus on to rank higher in the map pack.

    Today, you’ll learn:

    Why Google is still the top platform for high-intent roofing leads

    How to optimize your Google Business Profile as a living marketing asset

    Why review velocity matters more than random bursts of reviews

    How service pages, blog content, and topical authority support map rankings

    Why geotagged job photos help Google understand your service area

    How engagement signals impact your Google Business Profile rankings

    What AI Overviews and voice assistants mean for roofing marketing in 2026

    If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below.

    Free resources mentioned in this episode:

    ✅ The 2026 Google Business Profile Workbook: http://roofermarketingheroes.com/2026-gbp-workbook

    ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com

    ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/

    ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/

    About:

    RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 00:45] - Episode Trailer

    [00:46 - 01:16] - How to Own the Google 3-Pack in 2026

    [01:17 - 08:52] - The 4R Roofing Marketing System

    [08:53 - 13:58] - Google vs. ChatGPT: Where to Focus Your Efforts

    [13:59 - 21:43] - The 4 Spots to Dominate on Google

    [21:44 - 22:05] - Sponsor AD

    [22:06 - 28:49] - Pillar 1: Google Business Profile Optimization

    [28:50 - 41:23] - Pillar 2: Review Velocity: Why Consistency Beats Volume

    [41:24 - 47:39] - Pillar 3: The SEO Formula: Websites, Links, & Topical Authority

    [47:40 - 52:51] - Top 10 Three-Pack Ranking Factors

    [52:52 - 59:32] - Pillar 4: Engagement Signals & Geotagged Photos

    [59:33 - 01:02:09] - Future Trends: AI Overviews & Voice Assistants

    [01:02:10 - 01:06:24] - Download the Workbook & Final Takeaways

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    RoofingSites: https://roofermarketingheroes.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofermarketingheroes/

    LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

    YouTube: https://www.youtube.com/@RoofingSites
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    1 h et 7 min
  • The New 2026 SEO Formula For Roofers

    The New 2026 SEO Formula For Roofers
    Jun 5 2026

    Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down the new 2026 SEO formula for roofers and how roofing companies can dominate Google, win the map pack, improve organic rankings, and get found in AI search engines.

    In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, what has changed in the 2026 search results, and the exact steps roofing companies should focus on to rank higher, get more visibility, and stop doing the same SEO tactics as everyone else.

    Today, you’ll learn:

    Why Google is still the top channel for high-intent roofing leads

    The four pillars to dominate Google: LSAs, Google Ads, Maps, and Organic SEO

    How to optimize your Google Business Profile for better map rankings

    How reviews, service areas, and real job photos impact local SEO

    How to prepare your roofing website for AI search

    Why localized, helpful content builds trust with Google and AI engines

    If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below.

    Free resources mentioned in this episode:

    ✅ The New 2026 SEO Formula Workbook: http://roofermarketingheroes.com/2026-seo-workbook

    ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com

    ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/

    ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/

    About:

    RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 00:43] - Intro

    [00:44 - 02:09] - The 2026 SEO Formula for Roofers

    [02:10 - 07:20] - Why Google Remains King

    [07:21 - 11:11] - Four Pillars to Dominate Google

    [11:12 - 16:45] - 2026 Search Engine Results Analysis

    [16:46 - 26:31] - Google Business Profile Audit

    [26:32 - 31:52] - Optimizing for AI Search Engines

    [31:53 - 36:35] - The FLIP Framework Explained

    [36:36 - 48:27] - Mastering E-E-A-T for Roofers

    [48:28 - 54:32] - The Organic SEO Recipe

    [54:33 - 57:44] - Navigating Major Algorithm Updates

    [57:45 - 59:42] - Outro

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    RoofingSites: https://roofermarketingheroes.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofermarketingheroes/

    LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

    YouTube: https://www.youtube.com/@RoofingSites
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    1 h
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