Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals:

• The importance of mastering the basics

• Creating compelling sales presentations,

• The benefits of selling media packages to manage margins and simplify decision-making for clients.

The conversation also covers the critical role of sales team management, including motivation, tiering clients, and the crucial distinction between hunters and farmers in sales roles.

Stay tuned for the next episode, which will shift the focus to the buy side and the navigation of JBPs by CPGs and suppliers.

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Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:

Reflecting on 2025: Realities and Surprises

• Amazon DSP's integration of the connected TV world

• Criteo ads in Google 360.

• Slower-than-expected influx of brand budgets

• Consolidation in retail media

Predictions for 2026

Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future.

• The myth of a singular, comprehensive AI solution.

• AI's integration into agencies involves strategic application rather than mass replacement.

• Creativity in retail media campaigns.

• Will Google become a major player in retail media, via AI search?

Wild and Crazy Predictions

• Could Tesco purchase ITV?

• The unlikely but exciting prospect of an Amazon and Walmart merger

• Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards?

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Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this special holiday episode, we ask the BIG questions:

• Who’s on Santa’s naughty list in Retail Media?

• What do you get the retail media network that has everything (hello Amazon and Walmart)

• Are Colin and Viv being fired?

Hosted on Acast. See acast.com/privacy for more information.