EP32 – Crystal Ball Predictions for 2026
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EP32 – Crystal Ball Predictions for 2026
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Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:
Reflecting on 2025: Realities and Surprises
• Amazon DSP's integration of the connected TV world
• Criteo ads in Google 360.
• Slower-than-expected influx of brand budgets
• Consolidation in retail media
Predictions for 2026
Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future.
• The myth of a singular, comprehensive AI solution.
• AI's integration into agencies involves strategic application rather than mass replacement.
• Creativity in retail media campaigns.
• Will Google become a major player in retail media, via AI search?
Wild and Crazy Predictions
• Could Tesco purchase ITV?
• The unlikely but exciting prospect of an Amazon and Walmart merger
• Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards?
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