Hello, this is Saltnfire.
I wanted to speak directly to you today, so this message is not AI-generated — I’m recording it myself.

I recently launched a YouTube channel, and I’m currently synchronizing the production rhythm (lead time) between the blog, YouTube, and Medium(Like Toyota-Pub 🤣).

Because of that, the podcast will slow down for a little while.

To everyone who has been listening — thank you, truly.
I’ll return once the production flow across platforms is aligned.
In the meantime, I’m continuing to publish on the blog, so feel free to read the full versions of my work there.

👉Blog: Saltnfire.net

👉Youtube: https://www.youtube.com/@saltnfire.net_official

👉Medium: https://medium.com/@jeongwook.songman

Thank you.

Beyond Dopamine Nation — this episode introduces a new perspective: the Endorphin Addiction Model.

Dopamine is the loop of stimulation and reward; endorphin is the loop of pain and calm.

From hot baths to bitter coffee and runner’s high, we explore how controlled pain becomes comfort.

“1% pain, 99% comfort” — the rhythm that builds sustainable habits.

A deep dive into how restaurants, brands, and art can harness the endorphin loop.

Upscale Korean Dining is trending across parts of the U.S.— but is it actually a sustainable restaurant model?

In this episode, Salt explore the historical context of Korean cuisine, the structure of modern fine dining Korean restaurants, and why this model is structurally fragile in the long run.

Key Points:

1) Korean cuisine was never originally a “chef-driven cuisine.” It developed through home-based, intuitive cooking traditions, where flavor depended more on experience and ratio than on precise technique. So the French/Japanese notion of refined culinary “craft” cannot be directly transferred.

2) Upscale Korean Dining = Capital + Culinary Language + Sensory Staging

Most Korean fine-dining BBQ, fermentation, aging, and plating practices are built on French and Japanese culinary frameworks, not native Korean technique.

What these restaurants truly sell is not lifestyle— but the language that explains taste. → In other words, a power model.

3) Novelty is only new once. Guests who seek upscale Korean dining often have high stimulus tolerance. So the restaurant must continually invent “new sensations.” This burns out the chef’s creative engine over time.

Meanwhile, sustainable restaurants rely on aura.

When these three align naturally:

• Lifestyle

• Mise-en-scène (the sensory atmosphere)

• The food itself (the object)
  

A restaurant becomes a place that lives inside people’s memories and daily rhythm.

• Ship Ahoy (Portland) A maritime, slow-tempo bar where harbor culture and local craft beer naturally align.

Case Examples:

• Wolski’s Tavern (Milwaukee) A fourth-generation family tavern running since 1908— a true “memory bar” rooted in community ritual.

Conclusion:

Fine dining sells status and interpretation. But a place with aura sells life and rhythm.

🌀 More essays & field notes: https://saltnfire.net