A rerun of a guest appearance of Shane Murphy, Boostly's Founder & CEO.

In this conversation, Shane Murphy interviews Josh Kopel, a Michelin-awarded restaurateur and restaurant consultant. They discuss the importance of marketing in the restaurant industry, the journey of a restaurateur, and the significance of menu engineering for profitability. Josh emphasizes that sales should be viewed as a service, enhancing the customer experience while also driving revenue. He shares strategies for increasing customer frequency and diversifying revenue streams, ultimately providing actionable insights for restaurant owners looking to improve their operations and profitability.

In this conversation, Shane Murphy interviews Mark Sorensen, the owner of Social High Rise, a restaurant marketing agency. Mark shares his extensive background in the restaurant industry and discusses the importance of effective marketing strategies for restaurants, particularly focusing on social media and listing management. He emphasizes the need for authenticity in marketing and how building relationships with customers can lead to greater success. Mark also provides practical advice for restaurant owners on how to manage their online presence and engage with their audience effectively.