Rebuild Your Measurement Stack: From Vanity Metrics to Incrementality
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Rebuild Your Measurement Stack: From Vanity Metrics to Incrementality
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In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Andrew Covato, Founder and Managing Director of Growth by Science. Growth by Science is an ad tech and measurement consulting company helping advertisers draw better measurements from their data. Matt and Andrew discuss how Growth by Science builds their measurement stacks, the common mistakes Andrew sees clients make, and how he goes about building effective marketing experiments. Tune in to learn how to shift your focus from vanity metrics to incremental data and learn how you’re already paying a “tax” for your marketing strategy.
Learn more about post-purchase surveys with Fairing: https://fairing.co/
Learn more about Growth by Science: https://growthbyscience.com/
Follow Andrew Covato on LinkedIn https://www.linkedin.com/in/andrewcovato/