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ReWild Your Business

ReWild Your Business

De : Gill Moakes
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 This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Your business was never meant to be built from strategy alone, it was meant to be built from you: your values, your voice, your rhythm, your soul.

gillmoakes.substack.comGill Moakes Direction Economie Management et direction Marketing et ventes
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    • #199 - The One About Substack

      #199 - The One About Substack
      Feb 23 2026
      Big news this week, the ReWild Your Business podcast has a new home. I've moved it over to Substack, and in this episode I'm sharing exactly why, what I've changed my mind about, and how I'm planning to use Substack as my central media hub going forward.If you've been curious about Substack, whether it's worth exploring, whether the SEO issues are still a thing, whether it's actually just for writers, then this episode is for you. I'm coming at it as someone who dismissed it for years and has now done a complete 180.Why I Changed My Mind About SubstackFor a long time I was repeating other people's opinions about Substack as if they were my own - the closed shop problem, the SEO limitations, the "it's only useful if your clients are writers" narrative. I hadn't done my own due diligence, and I'm calling myself out on that. Because Substack has evolved enormously, and it's time to update the story.The LinkedIn ThingI'm not deleting my account, but I'm being honest: I'm over trying to crack the LinkedIn algorithm. Six and a half thousand followers and I still can't reliably reach the people I'm connected to on purpose. I don't create content to please algorithms, and Substack feels like a breath of fresh air by comparison.What's Actually Changed on SubstackThe SEO has improved significantly, it's no longer the closed shop it once wasYou can use it as a full media hub - newsletter, podcast, video, live events, communityNotes gives you a social media-style space without being fully algorithm-dependentYou can go as simple or as complex as you likeHow I'm Using ItThe podcast now lives inside Substack (you can still listen on Apple, Spotify, YouTube, nothing changes for you there). I'm also experimenting with going live, including a four-part collaboration series with the brilliant Deb D. And I've opened a paid membership - the most accessible and simple way to work with me, with resources and monthly Zoom calls, without the over-engineered complexity that's put me off memberships in the past.Why Substack Feels Right For Me Right NowIt's where I can show up as my whole self without performing for an algorithm or shrinking to fit a platform's rules. It's where the writers I most admire are doing their most generous, accessible work. I want to create that same sense of depth and connection for you.And with my book in progress, Substack feels like the natural home for the writing side of everything I'm building.Subscribe to ReWild Your Business on Substack: https://gillmoakes.substack.com/Come and have a dig around, it's still a work in progress and I'd love your company as it evolves. Free subscribers get all the newsletters and the podcast. Paid members get a more personal layer of access, including 2 monthly Zoom calls.https://gillmoakes.substack.com/If anything on the Substack feels confusing or you think the navigation could be clearer, please do drop me a line: info@gillmoakes.com - genuinely helpful feedback very welcome.Substacks Mentioned in this episode:Deb D - The Intuitive HERoine - For the women who dare to lead their lives from within. https://thebehercollective.substack.com/Claire Venus - Sparkle on Substack - If you're thinking of starting or growing a Substack, she is the resource. Down to earth, practical, zero gatekeeping. Highly recommended. https://sparkleon.substack.com/Beth Kempton - SoulStack - Beautiful, generous writing for anyone interested in developing their writing practice. https://bethkempton.substack.com/Rebecca Campbell - For the spiritual among you, Rebecca is the real deal - I love her work. https://rebeccacampbell.substack.com/ Get full access to ReWild Your Business at gillmoakes.substack.com/subscribe
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      17 min
    • #198 - What Happens When Your Soul Outgrows Your Strategy

      #198 - What Happens When Your Soul Outgrows Your Strategy
      Feb 16 2026

      In this raw and honest episode, I'm sharing why I've been quieter than usual lately and what's really been happening behind the scenes.


      I've been going through a profound identity evolution over the past year - one that felt too big, too spiritual, too mystical to share while I was in the middle of it. If you've ever felt caught between who you're becoming and what you think you "should" be doing in your business, this episode is for you.



      • Why I chose silence over diluting my experience during this profound transformation

      • The internal battle between strategy and soul-led work (and why it felt like a wrestling match)

      • How trying to diminish your truth creates friction that stops you from moving forward

      • Why that friction isn't a problem to solve - it's information your system is giving you

      • What happens when you choose to honor the evolution of who you're becoming

      • The unexpected doors that open when you trust yourself more than you trust what others expect


      Journaling Prompts:


      Where in your life and business are you showing up as a diminished version of yourself?
      Where are you diluting your truth?
      What friction are you experiencing that might actually be information about what you've outgrown?



      Work With Gill
      Ready to explore what's next for you? Book a Next Best Move call to get clarity on what you need to be focusing on.
      https://www.gillmoakes.com/next-best-move


      Connect with Gill:


      Instagram: @gillmoakes
      Substack: It's A People Thing: https://gillmoakes.substack.com/
      Website: https://www.gillmoakes.com/


      About the Podcast:
      ReWild Your Business is the podcast for women doing the work their soul intended. It's about cutting away what doesn't belong to allow what does to thrive, finding simplicity in your work, and bringing the whole of who you are to the table.



      Get full access to WHOLE with Gill Moakes at gillmoakes.substack.com/subscribe
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      29 min
    • #197 - The Business Gurus Sold You Complexity So You'd Keep Buying Solutions - Here's What You Actually Need

      #197 - The Business Gurus Sold You Complexity So You'd Keep Buying Solutions - Here's What You Actually Need
      Feb 9 2026

      If you've ever felt like you're drowning in systems, strategies, and 47-step funnels while the actual work you love takes a backseat, this one's for you...

      The online business world has sold us a version of entrepreneurship that's unnecessarily complicated. The complex funnels, intricate launch sequences, social media strategies that require a degree in digital marketing, business models you can't explain without a flow chart. None of this is an accident.


      The complexity isn't a bug in the system. It's an entire business model. Someone sells you a complicated system, it doesn't work (or it kind of works but feels exhausting), so you think you're doing it wrong. You must need the advanced training, the next level, the missing piece. And they've got you for another course, another certification, another mastermind.


      Building a coaching business comes down to one sentence: Be visible where your people are, talk about what you do in a way that makes sense, have conversations with potential clients, make offers, deliver excellent work, and ask for testimonials and referrals.
      That's it. Everything else is optimization for a business that's already working.


      The Essentials



      • Clarity on who you serve and the transformation you create

      • A simple way to reach those people (ideally your own platform)

      • Consistent visibility and content that adds value

      • Actual conversations with potential clients (we're in a trust desert thanks to AI)

      • A clear offer that solves a real problem, priced appropriately for the value you create

      • Brilliant delivery so you can ask for referrals and testimonials


      Everything outside of these six things is optional.

      This connects to identity work. Complexity sells because most people are operating from an identity that doesn't trust the simple path. If you fundamentally don't believe you're the kind of person who can build a successful business through straightforward means, through your actual talent, real relationships, and genuine value, then complexity feels necessary. It becomes armour, proof that you're a serious business person.


      But the minute you step into the identity of someone who creates value, builds relationships, and makes offers from genuine authority, that complexity starts feeling like a chain around your neck.

      Everyone who's built a successful coaching business did it through relationships first and systems later. Not the other way around.


      Your Rewilding Move This Week:


      Look at your business. All of it. The tools, systems, strategies, platforms, frameworks, social media channels. Ask yourself: what here is actually serving me versus what am I serving?
      If you're spending more time managing your business infrastructure than actually building relationships, having conversations, making offers, and creating value, you've probably been sold complexity and now you're hiding behind it.


      The antidote isn't another solution. It's subtraction.


      Ready to Strip Back the Complexity?
      If you're ready to build your business from a place of genuine authority and do the identity work around becoming the coach who trusts that it can be this simple, apply for a Next Best Move call with me. It's an hour of one-to-one time where we'll figure out what you actually need and what the simple version of your business could look like.
      Apply Now: https://www.gillmoakes.com/next-best-move



      Get full access to WHOLE with Gill Moakes at gillmoakes.substack.com/subscribe
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      22 min
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