Couverture de Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast

De : Jason Mlicki & Jeff McKay
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 Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/ Direction Economie Management Management et direction Marketing et ventes
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    Épisodes
    • Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era

      Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
      Jan 23 2026

      Seven clear-eyed predictions on how AI is reshaping professional services—and what firm leaders need to do now to protect relevance, reputation, and growth.

      The post Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era appeared first on Rattle and Pedal.
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      42 min
    • A Peek Inside Accenture’s Reinvention Research with Francis Hintermann

      A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
      Jan 9 2026

      AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.

      The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal.
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      34 min
    • The Most Overrated Marketing Metrics, And What You Should Measure Instead

      The Most Overrated Marketing Metrics, And What You Should Measure Instead
      Dec 19 2025

      Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement.

      The post The Most Overrated Marketing Metrics, And What You Should Measure Instead appeared first on Rattle and Pedal.
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      46 min
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