In this episode of Racket Sports Weekly, we sit down with former World No. 8 Diego Schwartzman to discuss his move into the business side of tennis as a partner in INTENNSE, a new team-based league rethinking how the sport is played and consumed.

We get into why tennis may be due for innovative new approaches, what newer formats can unlock for fans and players, and how INTENNSE is creating new opportunities beyond the traditional ATP pathway.

We also dive into:

• Why shorter, faster-paced formats may be key to engaging the next generation

• The challenges facing players outside the top 200 and how new leagues can help

• How the INTENNSE draft and team model opens new pathways for emerging talent

• Why former players are increasingly stepping into ownership and business roles

If you’re interested in where tennis is headed next, this is a conversation worth listening to.

🎧 Listen now and follow Racket Sports Weekly for more conversations at the intersection of racket sports, business, and innovation.

In this episode of Racket Sports Weekly, we sit down with Ben Nichols, Founder & CEO of Padel 22, to break down how padel is being built, branded, and taken mainstream in the U.S. and around the world.

Ben shares his journey from Wimbledon, the ATP, and WADA to launching a global PR agency focused entirely on padel.

The conversation covers:

• How padel is being positioned to media and new audiences

• Why the U.S. market is the biggest opportunity

• The role of storytelling in scaling an emerging sport

• What brands need to know before entering padel

If you’re interested in the business of racket sports, this is a must-listen.

In this episode of Racket Sports Weekly, we sit down with U.S. Blind Tennis Association President Murray Elbourn to explore how blind and low vision tennis is being built in the United States.

A must-listen for anyone interested in the future of tennis, accessibility in sports, and how inclusive models can unlock entirely new communities of players.

The episode also covers this week's headlines that you won't want to miss, including:

- Padel in Pakistan and Indonesia

- Australian Open viewership

- Public school pickleball

- And more!

🎧 Listen now and follow Racket Sports Weekly for weekly coverage of the business, technology, and culture of racket sports.

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Tags: tennis news, pickleball news, padel news, racket sports business