Couverture de Quickfire Marketing

Quickfire Marketing

Quickfire Marketing

De : Expert Marketing Advisors
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 Welcome to "Quickfire Marketing," the dynamic 10-minute podcast brought to you by Expert Marketing Advisors. Get actionable insights, strategies, and the latest trends in B2B marketing from easily digestible episodes. Whether you're a marketing professional or a business owner looking to elevate your B2B marketing game, this podcast delivers concise and impactful discussions to fuel your success.Expert Marketing Advisors Economie Marketing et ventes
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    Épisodes
    • Practical Approaches to AI in Marketing Strategy

      Practical Approaches to AI in Marketing Strategy
      Feb 21 2025

      Join Courtney and Michelle from Expert Marketing Advisors as they chat about practical ways to implement AI in marketing strategies. Hear about their journey from organizing monthly AI meetings to integrating AI tools into their daily marketing routines. Learn about the balance between maintaining human creativity and leveraging AI to save time on mundane tasks.


      00:00 Introduction to Quickfire Marketing

      00:42 Monthly AI Meetings: A Peek Behind the Curtain

      01:12 Implementing AI: Challenges and Adjustments

      01:58 AI Tools and Strategies

      03:37 Balancing AI and Human Creativity

      06:12 Daily Use of AI in Marketing

      08:27 Concluding Thoughts on AI in Marketing
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      10 min
    • Agentic AI in Marketing with Shailesh Manjrekar

      Agentic AI in Marketing with Shailesh Manjrekar
      Jan 28 2025

      Join Quickfire Marketing for an engaging discussion with Shailesh Manjrekar, CMO of CloudFabrix. With over 25 years of experience in Silicon Valley, Shailesh shares insights on how AI is revolutionizing marketing. Learn about the impact of AI agents, the importance of balancing automation with human touch, and the evolving role of CMOs in a data-driven landscape.

      00:00 Introduction and Guest Welcome

      00:25 Meet Shailesh Manjrekar: Background and Experience

      01:36 AI in Marketing: Transformative Potential

      03:13 The Rise of AI Agents

      05:47 Balancing Automation and Human Touch

      07:40 The Evolving Role of the CMO

      09:17 Conclusion and Final Thoughts
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      10 min
    • Marketing Goals and the Right Tools for Success

      Marketing Goals and the Right Tools for Success
      Nov 12 2024

      In this episode, we dive into the importance of aligning sales and marketing teams through shared metrics and collaborative efforts. Learn how to transition from MQL-focused strategies to a unified goal of lead conversion. We discuss the role of sales enablement, the impact of AI and automation tools, and the benefits of cross-functional platforms in streamlining processes.


      00:00 Introduction: Facing Board Meetings

      00:23 Aligning Sales and Marketing

      00:40 Shared Metrics: The Key to Collaboration

      01:30 The Importance of Cross-Functional Teams

      02:32 Intermediate Metrics and Pipeline Management

      04:42 Leveraging Tools for Better Integration

      05:06 The Role of AI in Modern Marketing

      07:32 Choosing the Right Tools for Your Business

      09:04 Conclusion and Final Thoughts
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      9 min
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