Purpose‑Driven & Sustainable Marketing: The PACT Framework for UK SMEs
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Purpose‑Driven & Sustainable Marketing: The PACT Framework for UK SMEs
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Trust in “green” marketing is fragile. Over 90 % of consumers consider sustainability important when choosing a brand, but 57 % distrust vague eco‑claims. In this episode of Small Team, Big Impact, Grace and Marcus share why sustainability and purpose can’t be buzzwords any more — they must be backed by proof.
They introduce the PACT framework (Purpose, Action, Communication, Transparency) to help UK SMEs turn values into verifiable actions that build trust and grow the business. You’ll learn why purpose‑driven brands outperform competitors, how to use storytelling to engage your audience and why transparent marketing has a positive ROI.
Tune in for practical tips and three simple actions you can take this week to make your marketing genuinely sustainable.
sustainability marketing, purpose-driven marketing, PACT framework, values-led branding, sustainable branding, UK SMEs, SME marketing, ethical marketing, trust and transparency, green marketing ROI, People First Digital, Small Team Big Impact podcast, consumer trust, environmental impact, brand purpose
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