Épisodes

  • AI Marketing Myths Busted #1: AI Will Replace Human Marketers
    Jul 11 2025

    The biggest fear haunting small and medium business owners today isn't market competition or economic uncertainty—it's the specter of artificial intelligence making their marketing teams obsolete.

    Learn more: https://www.purplefrog.io/blog/ai-will-replace-human-marketers

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    4 min
  • The AI SEO Revolution: How Smart Businesses Are Adapting While Others Fall Behind
    Jul 11 2025

    A seismic shift is reshaping the digital marketing landscape. While Fortune 500 companies race ahead with AI-powered marketing strategies, small and medium businesses risk being left in the dust. The data reveals a staggering reality: 91.5% of Fortune 500 companies have integrated AI into their marketing operations, while only 26% of SMBs have followed suit. This isn't just a statistic—it's a competitive extinction event for businesses that fail to adapt.

    Learn more: https://www.purplefrog.io/blog/the-ai-seo-revolution

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    5 min
  • Intel’s AI Marketing Pivot: What It Signals for SMBs and How Purple Frog Can Help
    Jul 11 2025

    Intel’s recent decision to transfer much of its global marketing organization to Accenture—replacing staff with AI-driven processes—marks a watershed moment for the marketing industry. For small- and medium-sized businesses (SMBs), the lesson is clear: if a $53 billion tech giant believes specialized AI partners are the fastest route to growth, smaller firms can seize the same advantage by outsourcing to agencies like Purple Frog.

    Learn more; www.purplefrog.io/blog/intels-ai-marketing-pivot

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    5 min
  • The AI Marketing Revolution: Why SMBs Must Act Now or Fall Behind Forever
    Jun 25 2025

    While Fortune 500 companies pour millions into AI marketing systems that are doubling their growth rates, a staggering 74% of small businesses remain trapped using outdated tactics that drain budgets without delivering results. This isn't just a technological shift—it's a competitive extinction event for businesses that fail to adapt quickly.

    Read more: https://www.purplefrog.io/blog/the-ai-marketing-revolution-for-smb

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    5 min
  • Case Study: Purple Frog + StoraGrow: Transforming Self-Storage Lead Generation Through Interactive Market Research Tools
    Jun 23 2025

    This case study examines how Purple Frog, a strategic marketing consultancy, revolutionized lead generation for StoraGrow through innovative "vibe coding" technology that delivered a 300% increase in lead volume and fundamentally transformed how self-storage prospects engage with competitive market analysis.

    Learn more: https://www.purplefrog.io/blog/case-study-storagrow-transforming-storage-lead-gen

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    4 min
  • The Truth About AI SEO for Law Firms: Why Technical Excellence Is Your Ticket to the Future
    Jun 20 2025

    The legal marketing world is buzzing with debates about AI SEO, with skeptics calling it just another marketing gimmick. Here's the uncomfortable truth: AI SEO is fundamentally excellent technical SEO – and that's precisely why most law firms are failing catastrophically in the new search landscape.

    Read more: https://www.purplefrog.io/blog/the-truth-about-ai-seo-for-law-firms

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    5 min
  • The AI Advertising Revolution: How Reddit's Latest Tools Signal a Transformative Era for Small Business Marketing
    Jun 19 2025

    Reddit's recent announcement of its AI-powered advertising suite marks a pivotal moment in the digital marketing landscape, particularly for small and medium-sized businesses (SMBs) seeking competitive advantages in an increasingly complex advertising ecosystem. The social platform's introduction of "Community Intelligence" tools at the Cannes Lions International Festival represents more than just another tech upgrade—it exemplifies the broader shift toward AI-driven marketing solutions that are reshaping how businesses connect with their audiences.

    Learn more: www.purplefrog.io/blog/the-ai-advertising-revolution-how-reddits-latest-tools

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    4 min
  • The SMB Guide to Measuring AI Marketing ROI - Beyond Vanity Metrics to Real Business Impact
    Jun 19 2025

    Small and medium-sized businesses investing in AI marketing face a critical challenge: proving return on investment. While 83% of marketers report increased efficiency from AI tools, only 34% of SMBs can accurately measure the financial impact of their AI marketing investments. This measurement gap isn't just an accounting problem—it's preventing SMBs from scaling successful AI strategies and securing additional investment in growth-driving technologies.

    Learn more: https://www.purplefrog.io/blog/the-smb-guide-to-measuring-ai-marketing-roi

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    5 min