In this episode of While Supplies Last: The Marketing Podcast, Gabby and Candace from Peachtree Rose Marketing sit down with Leslie, a 20-year PR veteran and founder of Komet Communications, to discuss the power of public relations for small businesses. Leslie shares her journey from broadcast journalism to PR, the challenges and rewards of managing a boutique agency, and actionable strategies for businesses to leverage PR to build their brand, establish trust, and weather crises. The conversation also highlights foundational strategies for building a strong reputation, navigating negative press, and crafting effective press releases. Leslie provides practical insights into why storytelling, authenticity, and community engagement are crucial for brands of any size. She closes with a vivid analogy about competing with larger brands, likening small businesses to a locally-made peanut butter jar on a grocery store’s bottom shelf and emphasizing the importance of communicating their unique value propositions.

For more insights and tips visit Peachtree Rose Marketing at ⁠⁠⁠⁠⁠⁠https://peachtreerosemarketing.com⁠⁠⁠⁠⁠⁠ for more insights and resources.

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Guest Info:

Leslie Komet Ausburn - ⁠Website⁠ | ⁠LinkedIn