Couverture de Psychology of Customer Success

Psychology of Customer Success

Psychology of Customer Success

De : Rachel Provan
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Humans don’t think and act like computers. So why are you setting your CS strategy based solely on logic?

Join Customer Success Expert turned Brain-based CS Leadership and Strategy Coach, Rachel Provan, each Wednesday as she pulls back the curtain on how to use Cognitive, Behavioral, and Evolutionary psychology to create positive influence with your customers, and your internal teams.


So if you want to unlock customer-led growth, get buy-in from the C-suite, and skyrocket your career - this show is for you.

© 2025 Psychology of Customer Success
Economie Management Management et direction Science Sciences sociales
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    Épisodes
    • Mind Games: Using Psychology to Boost Customer Success
      Nov 15 2024

      Have you ever wondered why your customers say they want a result - and then don’t do ANY of the things you tell them to?

      No, it’s not that they’re lazy or bad-fit customers…

      You're just not speaking to the way human brains actually work!

      Join Rachel ProvanJoin Rachel Provan to learn the secrets of how people really make decisions, and how you can use this knowledge to help your customers succeed with your product.

      BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

      • Why humans don't operate logically (and what that means for getting buy-in)
      • The one question that transforms every customer interaction
      • How to use loss aversion to frame renewal conversations more effectively
      • Simple psychological tricks that can increase perceived value
      • The ethical difference between influence and manipulation

      Stop wasting time with logical tactics that don’t work. Learn how to talk to customers in ways that make them take action and get the results they came for.



      🎬 This content was edited by Lifetime Value Media.

      Learn more at: https://www.lifetimevaluemedia.com



      ++++NEW FREE RESOURCE++++

      💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.


      WORK WITH RACHEL:

      🧑🏻‍🎓 The CS Leadership Academy


      CONNECT WITH RACHEL

      Follow at:

      LinkedIn
      TikTok
      Instagram
      YouTube

      WEBSITE

      https://provansuccess.com




      Afficher plus Afficher moins
      46 min
    • When You’re Promoted Above Your Peers
      Oct 9 2024

      Just got that big promotion and now you're leading your former peers? Feeling overwhelmed by the sudden shift in responsibilities and relationships? It's time to equip yourself with the leadership skills you need to excel in your new role!

      In this episode, we break down the crucial lessons every new leader needs to learn when transitioning from peer to manager. Drawing from real-world experiences and psychological insights, we'll guide you through the dos and don'ts of this challenging career move.

      BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

      - The critical difference between being a top performer and being an effective leader
      - How to establish your authority without alienating your team
      - The art of delegation and why it's essential for your success (and sanity)
      - Strategies for handling difficult conversations and giving constructive feedback to former peers
      - The importance of building alliances with other managers and departments
      - Why playing to your team members' strengths is key to overall success
      - How to balance nurturing your team with meeting company objectives
      - The power of admitting mistakes and showing vulnerability as a leader

      Don't stumble through your first leadership role - arm yourself with the knowledge and strategies you need to become the leader your team deserves. Tune in and take the first step towards leadership excellence!

      🎬 This content was edited by Lifetime Value Media.

      Learn more at: https://www.lifetimevaluemedia.com



      ++++NEW FREE RESOURCE++++

      💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.


      WORK WITH RACHEL:

      🧑🏻‍🎓 The CS Leadership Academy


      CONNECT WITH RACHEL

      Follow at:

      LinkedIn
      TikTok
      Instagram
      YouTube

      WEBSITE

      https://provansuccess.com




      Afficher plus Afficher moins
      35 min
    • Helping Sells - Mastering the Art of Consultative Customer Success
      Aug 28 2024

      Have you ever struggled to get customers to see things your way, even when you know you're right?

      The problem might be that you're up against some powerful cognitive biases that impact how people process information and make decisions.

      In this eye-opening episode, Rachel chats with Dan Smaida, author of "The Psychology of Advice" and an expert in using behavioral science to drive better communication and influence.

      BY THE TIME YOU'LL FINISH LISTENING, YOU'LL DISCOVER:

      • The key cognitive biases that undermine your ability to sell and how to counteract them
      • Why asking the right questions at the right time is so much more powerful than just telling people what to do
      • The 3-step "consultative sequence" that builds trust and gets customers invested in your advice
      • Practical tips for proving the value of customer success to skeptical executives

      Don't let cognitive biases sabotage your efforts to help customers. Tune in to learn how to leverage the science of influence for powerful results.


      *********
      This episode was sponsored by Vitally.io

      *********

      🎬 This content was edited by Lifetime Value Media.

      Learn more at: https://www.lifetimevaluemedia.com

      🎬 This content was edited by Lifetime Value Media.

      Learn more at: https://www.lifetimevaluemedia.com



      ++++NEW FREE RESOURCE++++

      💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.


      WORK WITH RACHEL:

      🧑🏻‍🎓 The CS Leadership Academy


      CONNECT WITH RACHEL

      Follow at:

      LinkedIn
      TikTok
      Instagram
      YouTube

      WEBSITE

      https://provansuccess.com




      Afficher plus Afficher moins
      47 min

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