Wouldn't it be nice if customers would just do what we tell them to do so they can get what they say they want?

Unfortunately, humans don't work that way. For better and worse, we're much more complicated.

Dive into the fascinating fields of behavioral economics, neuroscience, and cognitive behavioral psychology to understand why people do the things they do, what motivates them, and how to use that to create positive outcomes for your customers, your company, and yourself.

BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW:

• Why your customers can't absorb all the information you're giving them
• The reason many Founder/CEOs struggle to understand the value of Customer Success.
• How to drive adoption by understanding Dopamine and Habit Formation

OTHER LINKS MENTIONED IN THIS EPISODE:

Mini Habits - Steven Guise
Atomic Habits - James Clear
The Power of Habit - Charles Duhigg

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Failure happens to all of us.

In this episode, we'll delve into the often-feared concept of failure and discover its hidden potential for growth and learning.

We'll explore the essential role of mindset, how to differentiate between a fixed mindset and a growth mindset, and uncover sneaky signs that a fixed mindset holding you back in both your personal and professional life.

Embrace a fresh perspective on failure, seeing it not as a setback, but as a vital stepping stone to success.

Come learn to approach challenges with curiosity, openness to new experiences, and resilience against setbacks. This episode also highlights the crucial distinction between your self-worth and your failures, empowering you to define your worth independently of your setbacks. By the end, you'll be equipped to view failures as valuable experiments and embrace change as a key driver of growth.

Takeaways for You:

• Understand how shifting your view of failure can unlock opportunities for learning and growth.
• Learn to identify and overcome your limitations using curiosity.
• Recognize the symptoms of a fixed mindset and how they might be impeding your progress.
• Discover how to separate your self-worth from your failures, establishing a resilient sense of self.
• Transform your approach to challenges, viewing failure as an experimental learning opportunity and change as a catalyst for personal and professional growth.

OTHER LINKS MENTIONED IN THIS EPISODE:

Mindset - Carol Dweck

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve?

Rob Zambito, founder of Success Scaled Consulting and three-time VP of Customer Success, joins us to reveal how behavioral psychology transforms CS teams from reactive everything departments into proactive revenue-generating engines. With his unique background in consumer psychology and behavioral economics, Rob shares the secrets to what separates successful CS leaders from those stuck on every QBR.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

• Why customer decisions are driven by cognitive biases (not logic) and how to leverage this for better outcomes
• The difference between being "strategic" and having a clear team charter that executives actually understand
• How to translate CS work into executive language that gets you a seat at the leadership table
• The forecasting approach that proves CS is a revenue function, not just a "happiness department.
• Why CS teams need different personas and the 5 key types every CS leader should recognize
• The research methodology mindset that helps you test assumptions and avoid infinite loops
• How to stop being the company junk drawer by establishing clear boundaries and focus
• Why asking customers directly often beats complex health score algorithms

Stop letting your team be everyone's dumping ground and start getting the executive respect you've been fighting for.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com