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What if your growth bottleneck isn’t the market, but your operating system? We sit down with Jared Kott of Marblestone Property Group to unpack how a Chicago South Side firm turned C-class complexity into a durable advantage by rewriting the rules, clarifying roles, and trusting the team to take the shot.
Jared walks us through the model that works in a highly regulated, high-wear environment: skip security deposits to reduce legal exposure, use transparent move-in fees, keep the portfolio dense within a six-by-six-mile radius, and bring maintenance in-house to capture margin where regulation is lighter. Then we go deeper, beyond fees and doors, into the decisions that actually scale a business: codifying policies before processes, implementing EOS rhythms and Level 10 meetings, and measuring what matters with clear scorecards.
You’ll hear how an 84-page policy “rule book” aligned founders and leaders, killed ambiguity, and gave pods of ~200 units real authority. The team shifted from asking for permission to solving higher-level problems: shorter turn times, faster decisions, stronger collections, and better resident care. We spotlight how roles evolved: long-time leader Tina moving from daily triage to relationship-driven business development, offshore teammates building tools and analytics, and a culture that blends fitness challenges, a company gym, and regular one-on-ones to elevate people as they elevate the business.
Threaded through the story is a frank look at leadership growth: escaping visionary whiplash, delegating fully, and redefining the owner’s value as $1,000-an-hour work: vision, hiring, culture, partnerships instead of micromanaging $10-an-hour tasks giving Jared and Erika something rare in property management: real freedom to be present for life without the business fraying. Fair but firm, human yet disciplined, their approach shows how to win in markets most avoid.
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