You’ve been taught to look for ROI where it’s loud:
dashboards, pings, replies, or activity.

But what if that’s not ROI at all…
What if it’s just more noise dressed up as progress?

In this episode of Property Management Frame Breakers, Pablo Gonzalez introduces a concept that flips the AI conversation on its head: Invisible ROI - the kind of value you don’t see on a screen, but you feel in your day.

Featuring Tyler Nelson’s breakdown of why 60% of PM communication is just follow-up (aka: telephone tag), this episode shows why the real promise of agentic AI isn’t speed… It’s also silence.

You’ll learn:

📞 The hidden workload swallowing your team’s day (and why it’s bigger than you think)
🧠 Why “busy” is often a signal your system is broken (not your team)
🤖 The agentic AI rule that changes everything: never let your agent rest
🚪 How AI becomes the filter + gatekeeper (escalating only what truly needs a human)
🔇 The surprising KPI that signals you’re finally scaling

The best AI ROI doesn’t show up as more activity… it shows up as something disappearing.

🎧 Listen now and discover why the most profitable thing AI can create is the thing nobody talks about.

🌟 Stay Connected with Us:
🎙️ Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

00:00 The Lie We’ve Been Told About ROI
00:45 The Efficiency Trap
01:30 The Invisible Work No One Accounts For
02:15 60% of the Day Is Just Follow-Ups
03:15 Never Let Your Agent Rest
04:15 AI as the Filter and Gatekeeper
05:15 The Real ROI: Buying Your Life Back

Most property managers know video could be useful. But very few have a simple formula that gets results without asking you to be in an influencer.

In this episode of Property Management Frame Breakers, Pablo Gonzalez sits down with Jen Ruelens of Hold It w/ PM Jen to break down a simple, repeatable formula property managers can use to leverage video without becoming a marketer, influencer, or content creator.

Jen walks through how property managers can start using video inside their business first, with 1:1 videos and simple operational explainers before ever worrying about public content or “strategy.” The result isn’t more content. It’s less friction, better clients, faster trust, and more leverage across sales, operations, and retention.

You’ll learn:

⚠️ What’s actually at stake when property managers stay invisible
🎥 How to get started with video even if you hate being on camera
🧩 The copyable progression: 1:1 video → ops explainers → optional public content
🔧Why video is leverage even if you have no plan to use it for marketing
🚀 Why content increases pipeline velocity (warmer leads, faster closes, better clients, stronger retention)

Along the way, they also unpack why visibility changes authority in property management and why operators who avoid the camera often end up carrying responsibility without influence.

🎧 Listen now to learn a simple video formula you can copy and use immediately inside your property management business.

🌟 Stay Connected with Us:

🤝 Connect with Jennifer Ruelens
🎙️ Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

01:33 First Impressions Matter (Even When You’re Not “Marketing”)
01:50 When Investors Bounce Between PMs and Why You Inherit the Damage
03:27 The Incentive Problem That Breaks Trust in Property Management
05:01 Why Content Is a Defensive Weapon for Property Managers
14:06 Why Property Management Needs More Women in Positions of Authority
16:23 How Property Managers Build Confidence on Camera (Without Becoming Influencers)
32:27 Building a Content Engine That Doesn’t Distract From Operations
43:46 In an AI World, Real Property Managers Stand Out Faster
44:19 Writing Owner-Facing Content That Actually Sounds Like You
44:55 How Visibility Reduces Owner Friction and Client Churn
45:34 The Fastest Way for PMs to Gain Industry Credibility
46:21 When Visibility Turns Into Real Leverage (Vendors, Fees, Influence)
58:10 Making Invisible PM Work Visible (and Respected)
01:04:05 The Long Game: Building Authority That Outlasts the Market

Maintenance has become the single biggest drain on time, attention, and sanity in property management. Not because the work is hard, but because most of it is still being handled manually.

In this episode of Property Management Frame Breakers, Pablo Gonzalez is joined by former property management owner Tyler Nelson, Head of Account Operations at Vendoroo, to break down The AI Blueprint of the 95% Club — a four-pillar framework used by operators who’ve automated nearly their entire maintenance workflow without losing control or the human touch.

This episode is not a software walkthrough.
It’s a systems-level explanation of how high-performing PMs think differently about AI, automation, and ownership, especially when 60% of the work is just noise.

You’ll learn:

🧠 Why AI must be treated like a hire, not a chatbot
🤖 The shift from Generative AI (answers) to Agentic AI (goals)
⚙️ How “the agent that never rests” eliminates follow-ups and back-and-forth
📊 How data trains system logic to reach 90–95% automation

🎧 Listen now if you’re ready to stop doing maintenance coordination manually and start building the system that earns you entry into the 95% Club.

🌟 Stay Connected with Us:

🎙️ Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

00:00 The Biggest Drain on Property Managers
00:34 Introducing the 95% Club
01:35 The Role of AI in Property Management
02:02 From Tools to Teammates: Tyler's Insights
03:49 Achieving 90-95% Automation
04:35 Training Your AI for Success
06:15 The Importance of an AI Receptionist
07:54 The Ultimate Goal: Human Sentiment and Owner Relationships
08:17 Conclusion: Time to Build