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Proof to Product

Proof to Product

De : Katie Hunt
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 Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources©Proof to Product & Katie Hunt Art Direction Economie Management et direction
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  • Quick Hit: Is Following Up When You Don’t Hear Back Annoying?

    Quick Hit: Is Following Up When You Don’t Hear Back Annoying?
    Apr 30 2026

    One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.

    And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.

    Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.

    Enjoy this clip!

    You can listen to the full episode with Lana Effron of Lana's Shop here: http://prooftoproduct.com/280

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
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    7 min
  • 440 | How to Stop Second Guessing Yourself with Tammie Bennett

    440 | How to Stop Second Guessing Yourself with Tammie Bennett
    Apr 28 2026

    Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action.

    If I'm being honest, this is something that I'm seeing more and more right now. The world feels heavy, things feel uncertain, the economy is soft, and that's causing a lot of business owners to hesitate, not move at all, or to second guess themselves.

    That's exactly why I wanted to bring back today's guest Tammie Bennett and we are talking about what it really looks like to get unstuck to trust yourself again and to start taking action even when things feel messy or unclear. Tammie was previously a guest on the podcast back in episode 207 and episode 344.

    During our conversation, we're digging into why overthinking is actually keeping you stuck, how to build your decision making muscle, and why you don't need a full plan, you just need the next step.

    Today’s episode is brought to you by our Proof to Product LABS coaching program. Tammie will be joining us for a special “Unstuck Session” where she will help you gain clarity, build confidence, and strengthen your decision making muscle. She's not going to make the decisions for you, but she will help you figure out your next best step. If you're interested in this or in any other programming we have going on in LABs, join us!

    REQUEST YOUR INVITATION

    You can view full show notes and more at http://prooftoproduct.com/440

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    Afficher plus Afficher moins
    35 min
  • Quick Hit: Do I Need An Email List When I Mainly Communicate via Faire

    Quick Hit: Do I Need An Email List When I Mainly Communicate via Faire
    Apr 23 2026

    One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.

    And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.

    Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.

    Enjoy this clip!

    You can listen to the full episode with Jessica Totillo Coster of eCommerce Badassery here: http://prooftoproduct.com/394

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    Afficher plus Afficher moins
    6 min
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