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Proof to Product

Proof to Product

De : Katie Hunt
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources©Proof to Product & Katie Hunt Art Direction Economie Management et direction
Épisodes
  • Quick Hit: How Important is it to Have a Beautiful Website?

    Quick Hit: How Important is it to Have a Beautiful Website?
    Oct 22 2026

    One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.

    And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.

    Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.

    Enjoy this clip!

    You can listen to the full episode with Reese Spykerman of Design By Reese here: http://prooftoproduct.com/224

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
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    7 min
  • 465 | How She Got Her Products Into 1,000 Stores in 3 Years with Melissa Gullatte, Gracefully Made Art

    465 | How She Got Her Products Into 1,000 Stores in 3 Years with Melissa Gullatte, Gracefully Made Art
    Oct 20 2026

    "How did you get your products into so many stores?" Melissa Gullatte hears this question often.

    Her business, Gracefully Made Art, started with original paintings and wedding invitations.

    After her first daughter was born, she pivoted to officially licensed collegiate and sorority gifts.

    She took Paper Camp in spring 2023, thinking wholesale would be a nice side channel.

    Three years later, wholesale is two-thirds of her revenue and she's in more than 1,000 stores.

    In this episode, you'll learn:

    • How collegiate and sorority licensing works: applying school by school, getting each product category and every piece of artwork approved, and planning six months to a year ahead of launch
    • How Melissa landed Ole Miss after two years of rejections
    • Why sorority licensing opened up a national market when collegiate products sell regionally
    • How she prices for wholesale first, with royalties of 12 to 20 percent built in, then sets her retail price from there
    • What tactics got her into 1,000+ stores
    • How she keeps retailers reordering, and why fewer SKUs helped her business grow

    Today's episode is brought to you by our Retailer Roundtable interview series.

    To make a strong first impression with wholesale buyers, we need to do a few things well.

    • We need to make it easy for stores to purchase from us
    • We need clear pricing and terms and conditions
    • We need to build strong relationships with our customers

    All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.

    You can view full show notes and more at http://prooftoproduct.com/465

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Afficher plus Afficher moins
    32 min
  • Quick Hit: How Aggressive Should I Get With My Holiday Marketing?

    Quick Hit: How Aggressive Should I Get With My Holiday Marketing?
    Oct 15 2026

    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

    I do not take it lightly that you are spending time with me today and I want to thank you for being here.

    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.

    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.

    Let's dive in!

    You can listen to the full episode with Mei Pak of Creative Hive Co here: http://prooftoproduct.com/265

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz
    Afficher plus Afficher moins
    7 min
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