Couverture de Profitable Web Designer with Shannon Mattern

Profitable Web Designer with Shannon Mattern

Profitable Web Designer with Shannon Mattern

De : Shannon Mattern
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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposalCopyright © 2026 WP+BFF LLC + Shannon Mattern | All Rights Reserved. Direction Economie Management et direction
Épisodes
  • Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213

    Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213
    Sep 23 2026
    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income. Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio Olga Kolgusheva, known professionally as Olga Dorovskykh, is the founder of Applet Studio, a Squarespace template shop and design studio she runs with her husband Roman. In this episode, Olga breaks down how she juggles templates, courses, and custom client work all at once, the real numbers behind growing a profitable template shop, and what she's seeing right now as AI reshapes SEO, affiliate marketing, and how web designers get found online. In This Episode: Why Olga refuses to pick just one business model, and how templates, courses, and client work support each other The real numbers behind growing a template shop, including her 100 blog post breaking point How her templates became a direct source of custom client leads What happened when AI started eating her blog traffic and affiliate income in 2025 Why commercial landing pages are outperforming blog posts for AI visibility How EAT signals across other platforms are changing web designer visibility Why service-based web design isn't going anywhere, even as AI gets better Resources Mentioned: Applet Studio Free Digital Strategy Workshop Web Designer Academy Package Matrix™ Method Related Episodes: Episode 191: How To Choose the Right Web Design Business Model Episode 114: How to Sell Squarespace Templates with Kate Scott Episode 184: Answer Engine Optimization: Your Next Revenue Stream As a Web Designer Olga Kolgusheva (Olga Dorovskykh) is a former journalist turned Squarespace designer and the founder of Applet Studio. Website: applet.studio. Instagram: @applet.studio. Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ Method, and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern
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    55 min
  • Profitable Web Designer Tip: Ditching Hourly

    Profitable Web Designer Tip: Ditching Hourly
    Sep 18 2026
    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and how he builds every proposal around three value-based pricing options instead of a single hourly quote. In This Episode: Why hourly billing creates a mismatched incentive between you and your client The Why Conversation: the three questions Jonathan asks before he'll ever discuss price How to respond when a client's desired outcome is outside of what you can control Why every proposal should include exactly three pricing options (Goldilocks pricing) How Jonathan built his business through writing and podcasting instead of social media Why AI makes positioning more important, not less Resources Mentioned: Value Pricing Calculator Hourly Billing Is Nuts Ditching Hourly Podcast Jonathan's Daily Newsletter The Package Matrix™ Method Related Episodes: Episode 189: How To Price Custom Web Design Projects with Shannon Mattern Episode 90: Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding Episode 164: The State of Web Designer Pricing in 2025 Jonathan Stark is a former software developer turned pricing consultant, known as The Ditching Hourly Guy for his mission to rid the world of hourly billing. He's the author of Hourly Billing Is Nuts and the host of the Ditching Hourly podcast. https://jonathanstark.com Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Websites: webdesigneracademy.com | shannonmattern.com IG: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern
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    3 min
  • Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark EP 212

    Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark EP 212
    Sep 16 2026
    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and how he builds every proposal around three value-based pricing options instead of a single hourly quote. In This Episode: Why hourly billing creates a mismatched incentive between you and your client The Why Conversation: the three questions Jonathan asks before he'll ever discuss price How to respond when a client's desired outcome is outside of what you can control Why every proposal should include exactly three pricing options (Goldilocks pricing) How Jonathan built his business through writing and podcasting instead of social media Why AI makes positioning more important, not less Resources Mentioned: Value Pricing Calculator Hourly Billing Is Nuts Ditching Hourly Podcast Jonathan's Daily Newsletter The Package Matrix™ Method Related Episodes: Episode 189: How To Price Custom Web Design Projects with Shannon Mattern Episode 90: Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding Episode 164: The State of Web Designer Pricing in 2025 Jonathan Stark is a former software developer turned pricing consultant, known as The Ditching Hourly Guy for his mission to rid the world of hourly billing. He's the author of Hourly Billing Is Nuts and the host of the Ditching Hourly podcast. https://jonathanstark.com Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Websites: webdesigneracademy.com | shannonmattern.com IG: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern
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    55 min
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