Couverture de Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers

Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers

Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers

De : Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
Écouter gratuitement

À propos de ce contenu audio

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there.

This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.

If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.

On this podcast, you’ll learn how to:

  • Align your book with your brand identity, services, and offers
  • Build authority and visibility as a thought leader in your industry
  • Get consistent book sales before, during, and long after you launch
  • Go beyond royalties by turning your book into an income generating offer
  • Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals
  • Create a strategic book to attract leads or support clients

This isn’t just about selling more books.

This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.

Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.

It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.

So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.

Subscribe on YouTube: https://www.youtube.com/@sheppublishing

Connect on Social

Threads: https://www.threads.com/@sheppublishing

LinkedIn: www.linkedin.com/in/ashley-d-shepard

Instagram https://www.instagram.com/sheppublishing

Facebook: www.facebook.com/sheppublishing

YouTube: https://www.youtube.com/@ShepPublishing

marekting for authors, book sales strategies, self publishing, publish and market, author branding

2025 Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist Direction Economie Management et direction Marketing et ventes
Épisodes
  • 10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches

    10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches
    Mar 4 2026

    Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights.

    TAKEAWAYS

    • Include interactive touchpoints in your book increases engagement and comprehension.
    • Touch points help with lead generation
    • Short attention spans require concise, engaging content.

    CHAPTERS

    00:00 Introduction

    02:37 The Captivate Method Explained

    05:41 Engagement Strategies for Readers

    08:15 Implementing Touch Points in Your Book

    10:53 Examples of Effective Touch Points

    13:30 Gathering Reader Feedback and Data

    16:33 Final Thoughts on Reader Engagement

    RESOURCES MENTIONED:

    →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

    ABOUT THIS PODCAST:

    Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

    How to write a nonfiction book readers will actually finish

    How to write an engaging nonfiction book

    How to make your nonfiction book more reader friendly

    How to keep readers engaged in a business book

    How to write a business book people will read

    How to write a book to generate leads as a coach or consultant

    How to use your book as a lead generation tool

    How to leverage your business book to get coaching clients

    How to use a self-published book to attract clients

    How to write a nonfiction book for coaches and consultants

    How to use your book to build authority and get clients

    How to write a lead magnet book for your business

    How to use a book to grow your coaching business

    Self-publishing a book to grow your consulting business

    How to write a book that builds your authority as a coach

    How to get clients from a self-published book
    Afficher plus Afficher moins
    21 min
  • 9. Marketing for Authors with Preorders: How Veronica H Moore Made $4k in 4 Hours Self Publishing

    9. Marketing for Authors with Preorders: How Veronica H Moore Made $4k in 4 Hours Self Publishing
    Feb 25 2026

    Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House.

    She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience.

    Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com

    Takeaways

    • Preorder strategies for book launches
    • Authentic storytelling and personal touches
    • Impact of launch strategies on success
    • Value of concise and practical information
    • Coaching style and approach of Shep Publishing House

    Chapters

    00:00 Intro
    04:33 Transformative Mindset Shifts
    07:22 Celebrating Wins and Successes
    11:31 The Power of Authenticity in Marketing
    14:15 Investing in Your Author Journey
    18:23 Personal Touches in Coaching

    RESOURCES MENTIONED:

    →Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com

    → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

    CONNECT WITH ASHLEY D. SHEPARD:

    Website: www.sheppublishinghouse.com/contact

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

    Book sales strategy Author marketing, marketing for authors, self publishing, publishing, book marketing, author strategies, profitable publishing, book research, marketing strategies, ideal reader, marketing strategies, author strategies, book marketing, branding

    How to host a preorder

    How do I market my self published book?

    What are some preorder success strategies?

    What are the best book marketing and tips and strategies?

    How to be successful as a first time author

    Self publishing success tips
    Afficher plus Afficher moins
    24 min
  • 8. Self Publishing and Book Marketing for Coaches: How to make better decisions and take action

    8. Self Publishing and Book Marketing for Coaches: How to make better decisions and take action
    Feb 18 2026

    Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action.

    WHAT YOU'LL LEARN:

    • Indecision often stems from fear of perception.
    • Perfectionism can slow down progress.
    • Your only competition is yourself.
    • Focus on personal growth.
    • Act before opportunities pass you by.
    • Connect with your audience outside of social media.

    TIMESTAMPS:

    00:00 - Introduction

    00:00 Overcoming Indecision in Publishing

    09:00 Strategies to Combat Perfectionism

    18:02 Decisive Action: Steps to Move Forward

    RESOURCES MENTIONED:

    → Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book

    → Reach out via DM to let me know what you’re trying to decide on your author journey. Choose from Facebook or Instagram.

    Connect with Ashley D. Shepard on social media:

    Website: www.sheppublishinghouse.com

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

    publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader, marketing strategies, analysis paralysis, decision making, perfectionism, imposter syndrome, author strategies, book marketing

    Traditional vs self publishing

    Should I self publish?

    How to Overcome Fear self publishing?
    Afficher plus Afficher moins
    23 min
Aucun commentaire pour le moment