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Product & Packaging Powerhouse

Product & Packaging Powerhouse

De : Megan Young Gamble
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We talk about the good and the ugly truth of the product and packaging industries from various sectors of the business. You will hear raw conversations from industry powerhouses for real impact to help you save money, time, and know what's coming down the pipeline. Pull up a seat and join us in the 'House as we discuss key essentials that will help you advance, ascend and accelerate your products to market.

All rights reserved. Copyright by GLC, LLC Art Direction Développement personnel Economie Management Management et direction Politique et gouvernement Réussite personnelle
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    Épisodes
    • Ep. 43 - "Shipping, Sustainability & Software Solutions for Global Growth” with Imtiaz kermali, VP of Sales & Marketing at eShipper

      Ep. 43 - "Shipping, Sustainability & Software Solutions for Global Growth” with Imtiaz kermali, VP of Sales & Marketing at eShipper
      Jul 14 2025
      In the "Product & Packaging Powerhouse" Megan Young Gamble interviews Imtiaz Kermali, VP of Sales and Marketing at eShipper, to talk all things logistics for CPG and e-commerce brands. Imtiaz shares insights from his 17+ year career, highlighting why logistics strategy should be prioritized early in the product journey, not as an afterthought. He explains how eShipper platform is the "Expedia of shipping" with rate comparisons, leveraging their 4D boxing algorithm to cut cost, boost sustainability and support cross-border and global shipping strategy. The conversation dives into retail compliance, avoiding chargebacks, automation, and how being customer-centric and forming strategic partnerships unlocks scale and success. Imtiaz also busts myths about global shipping, emphasizing that international growth isn’t just for big brands. The episode wraps with a fun lightning round and actionable tips for brands aiming to level up their logistics, sustainability, and customer experience.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session Try eShipper Today and earn $25* (min. $300) https://share.hsforms.com/11zvIArO_QRCyH5Dy-DcqQAitoc[Powerhouse Guest Imtiaz Kermali’s LINKS]LinkedIn: https://www.linkedin.com/in/imtiaz-kermali-0518b628/Website : https://www.eshipper.com/Try eShipper Today and earn $25* (min. $300) https://share.hsforms.com/11zvIArO_QRCyH5Dy-DcqQAitoceShipper's end-to-end solutions: https://www.youtube.com/watch?v=zvSGiG6hsIMeShipper platform capabilities: https://www.youtube.com/watch?v=NtsflENgjJcQuotes and Hooks: But always take a step back and think about how you can build processes that can replicate and scale without you.The 4D algorithm or the 4D boxing algorithm is basically a proprietary technology that we developed at eShipper in order for a seller to select the right shipping box based on how many different items they were selling at checkout.The best businesses have really, really good partners that enable them to go do what they do best and take away the complexity of everything elseBeing in logistics, you have to be a problem solver, you have to be somebody who's very, very patient and somebody who can see something through from start to the end.Sustainability does not need to come at a premium. It often just starts with small, smart decisions in your supply chain.Even the best products can’t create value until they’re delivered.
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      59 min
    • Ep. 42 - "The Beauty of Data Driven Digital Marketing” with Viola Ekene, CEO and Lead Strategist @ Social Butterfly Haven

      Ep. 42 - "The Beauty of Data Driven Digital Marketing” with Viola Ekene, CEO and Lead Strategist @ Social Butterfly Haven
      Jun 30 2025
      In the "Product & Packaging Powerhouse" Megan Young Gamble interviews international digital marketing strategist and beauty tech enthusiast Viola Ekene. Viola shares her journey from radio presenter to founder of Social Butterfly Haven, a digital marketing agency specializing in beauty and wellness brands. They cover the evolution and fundamentals of digital marketing, key platforms (including underutilized ones like Substack), and the importance of leveraging analytics like Google Analytics and SEO to track and grow brand visibility. Viola emphasizes setting a strong foundational strategy, tailoring content to target audiences and platforms, and balancing organic content with paid ads. She also discusses common mistakes brands make (like focusing on aesthetics over substance and neglecting data) and the growing role of AI and technology in marketing. Viola concludes by highlighting her agency’s offerings, her digital marketing school, and giving tips for brands looking to craft effective, data-driven marketing strategies right from the start.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Viola’s LINKS]LinkedIn: https://www.linkedin.com/in/viola-ekene/? originalSubdomain=ngWebsite : https://socialbutterflyhaven.com/Quotes: If you're running a business and you don't start being intentional about gathering data from day one, then you're going to run blind for a very long period of time.Google Analytics is like the central aspect of your digital marketing where you're able to see, okay, the goal that I want to achieve, which of my marketing efforts are pulling in conversion, are pulling in leads, are pulling in trafficThe metrics that you should be looking at are highly dependent on your goal in a particular season of your businessWhen your eyes are so much on your competitor, you don't know when you subconsciously want to do what they are doing.Aesthetic feeds are cute. Data-driven strategies are profitable.Maximizing marketing ROI depends on one, an understanding of your target audience and your goal at that particular point in time so that you don't waste money.Organic content is like setting your house in order. It is the foundation you need for high-converting paid ads.You need an entirely different approach for Instagram, a different one for TikTok, because the psychographics are not the same. It’s a different terrain altogether.
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      58 min
    • Ep. 41 - "WTF! What the TariFfs! pt2 ” with Megan Young Gamble, PMP®, Chief Project Officer @ GLC

      Ep. 41 - "WTF! What the TariFfs! pt2 ” with Megan Young Gamble, PMP®, Chief Project Officer @ GLC
      Jun 9 2025

      In this episode of "Product & Packaging Powerhouse," host Megan Young Gamble continues her "WTF! What the TariFfs!" series, discussing the recent and significant impacts of US-imposed tariffs (especially under the Trump administration) on packaging and product costs for beauty, health, and wellness brands. She discusses how increased tariffs on materials like aluminum (notably from Canada and Mexico) and other packaging components are forcing both startups and conglomerates to rethink sourcing, reformulation, and pricing strategies. Megan explains the importance of cross-functional teamwork and adopting agile and SCRUM methodologies to stay nimble in the face of constantly changing regulations. She highlights recent moves by big brands like ELF raising prices and calls for ongoing, intentional conversations among all stakeholders. Key insight: most brands, facing tight margins, will have to pass these increased costs onto consumers.


      Affiliate & Other Links:

      [Megan Young Gamble Links]

      • [AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan
      • [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager
      • Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube
      • Join our Email List [link] https://glc.ck.page/55128ae04b
      • Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangamble
      • Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
      • Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session
      • Got a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicform


      🎙️ Listen to WTF! What the TariFfs! pt1 here


      Quotes:

      1. This is really the WTF moment for all of us - brands, suppliers, consumers.
      2. Brands from startup to conglomerate are having to re-strategize every piece of their supply chain.
      3. Fenty Hair’s aluminum bottles might look great, but if tariffs hit hard, that beauty comes at a high cost.
      4. Even Elf Beauty is raising product prices from August 2025 to manage inflation and tariffs. If they can’t absorb the cost, imagine the pressure on indie brands.
      5. Everyone must be at the table - founders, project managers, suppliers, retailers. No one can sit this out.
      6. The only country exempt from the 50% aluminum tariff? Britain. Everyone else, brace yourself.
      7. Use your Scrum toolkit. Two-week sprints are essential when policies shift this fast.
      8. This isn’t just a packaging problem. This is a pricing, sourcing, strategy, and survival problem.
      9. Brands aren’t just reacting to tariffs, they’re redefining what resilience looks like in beauty.
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      17 min

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