Price as a Bridge: Connecting Profit and Client Value
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Price as a Bridge: Connecting Profit and Client Value
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In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.
00:00 Introduction to Pricing for Creatives
00:37 Understanding the Pricing Challenge
01:06 Reframing Pricing as a Bridge
01:43 Calculating Costs and Desired Profit
02:47 Connecting with Clients' Expectations
04:47 Addressing Common Objections
05:34 Resources and Further Learning
06:24 Join the Pricing Bootcamp
07:14 Conclusion and Next Steps
download the free Freelancer Pricing Guide or book a free call with Aura today!
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