Price Reductions: When and How to Use Them
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Price Reductions: When and How to Use Them
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Pricing your property right is one of the most important parts of a successful sale, but what happens when the market gives you silence, slow interest or low-quality offers? In this episode, Brett Reddell breaks down the truth about price reductions: when to use them, how to use them, and why timing matters more than most sellers realise.
You’ll hear Brett explain:
- The early warning signs that suggest your price is missing the mark
- Why the first two weeks of your campaign are the most crucial
- How buyer psychology shifts the moment they see repeated reductions
- The difference between a strategic adjustment and a “desperate” one
- How to protect your value, avoid bait pricing traps, and stay in control
Whether you’re preparing to sell or you’re already on the market and feeling stuck, this episode gives you clarity on how pricing strategy really works and how the right adjustment can actually strengthen your position.
👉 For personalised guidance on pricing your property in Ormeau or Ormeau Hills, contact Brett at brettreddell.areaspecialist.com.au
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