A few coaches recently have brought questions about set coaching programmes into the supervision room. Marketing-wise, set programmes are an excellent way to instill certainty and trust in your coaching, by selling the idea that a “proven method” or relied upon series of exercises, assessments, or lines of inquiry are going to create a particular outcome within a certain timeframe. Now every serious coach knows that in reality, those kind of journeys at best are opening doors into the conversations that really matter, and at worst are a complete distraction from having those conversations. And yes, sometimes, when we pick the right client for our programme, they absolutely deliver. But it means we’re keeping to a tight niche. There is some value in guided journeys, for sure, though also definitely a number of pitfalls. So today we are digging into some of the pros and cons of set coaching programmes.

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