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Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy.

The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identify hidden patterns, and pull together structured analysis that normally takes hours of manual research. Because of this, marketers can speed up decision making and focus more energy on creativity and execution.

Veronique and Logan explain how to compare brand messaging, evaluate service offerings, and uncover positioning gaps that can shape marketing strategy. They walk through practical examples that show how to turn raw research into usable insights.

Additionally, the episode covers the importance of setting clear prompts. With the right guidance, ChatGPT can organize findings, summarize sources, and create strategic frameworks that teams can use during planning sessions. This is especially helpful for small teams that want to move quickly without sacrificing depth.

Finally, the team shares tips for integrating AI into everyday workflows. They show how deep research mode supports better brainstorming, faster campaign planning, and more informed creative thinking.

For marketers who want to elevate their work, this episode offers a clear path forward. Deep research mode is more than a tool. It is a way to work smarter, stay competitive, and build stronger strategies with confidence.

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Staring at a blank content calendar?

In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity flowing again.

From leaning on your team for ideas to using AI the right way, they share practical tips that help brands come up with social media content ideas that actually connect.

Listen now on your favorite podcast platform. 🎧

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Some logos stick in your mind for decades. Others fade from your memory in just a few years.

In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:
✏️ Simple – Clear and easy to recognize.
🎯 Memorable – Sticks in your audience’s mind after one glance.
⏳ Ageless – Avoids trends so it stays relevant for decades.
🖥️ Reliable – Works everywhere, in every size and format.
💡 Thoughtful – Has meaning that connects to your brand’s story and values.

Whether you are a designer, a marketer, or a business owner, you can use SMART to evaluate your current logo or guide the creation of a new one.

🎧 Now streaming on both Apple and Spotify!