Couverture de Polaris - Interview Series

Polaris - Interview Series

Polaris - Interview Series

De : polarislive
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 Polaris is a series of interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. Season 1 guests include executives from Coca-Cola, Neiman Marcus, Sur La Table and more.Copyright 2020 All rights reserved. Economie Marketing et ventes
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    Épisodes
    • The Future of Brand Loyalty

      The Future of Brand Loyalty
      Sep 9 2022

      In this episode, Stan Sthanunathan, Former Executive VP - CMI at Unilever, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how brands can actually create lasting memories instead of simple moments through their experiential programs. Paving the way for a new type of brand loyalty, one focused on being a part of a customer’s repertorium.  

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      43 min
    • Episode 16: Reshaping the Retail Experience with Data Analytics

      Episode 16: Reshaping the Retail Experience with Data Analytics
      Jul 15 2022

      In this episode, Shelley E. Kohan, Chief Strategy Officer at The Robin Report, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about what brands and retailers should be thinking about when it comes to data analytics to make data-driven decisions and what that means for experiences.

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      38 min
    • Episode 15: Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse

      Episode 15: Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse
      May 20 2022

      In this episode, Vince Kadlubek, Founder & Director of Meow Wolf, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you. Don’t forget to subscribe!
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      44 min
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