There are just two things that decide whether or not someone's going to click on your podcast or whether they're going to scroll right past it.

And if you don't get those two things right you could be quietly losing potential listeners without even knowing.

One of those things is the name of your podcast, the other one is your cover art - the square image that shows on Spotify, Apple Podcasts etc.

And that second one is what we're going to be taking a look at in this episode of Podcasting Amplified.

According to Buzzsprout, 62% of new listeners say they're decision to listen is impacted by the cover art.

And when I audit podcasts for clients I see some common mistakes that make it very difficult for a potential listener to pick their podcast over a competing one.

So let's take a look at 9 of the most common podcast cover art design mistakes so you can avoid using them on your own cover art and get more listeners choosing your podcast.

Covered in this episode:

- How your podcast cover art affects growth.
- The #1 cover art design mistake that many podcasters make.
- How your cover art could be reducing the credibility of your brand.
- When not to use AI for podcast cover art.
- And more…

LEARN MORE
Claricast - https://www.claricast.com

CONNECT
Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN
Spotify -
https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd
Apple Podcasts -
https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934
YouTube -
https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

You want listeners to pick your podcast over your competitors.

So you work hard on making your podcast content as good as possible.

But many podcasts with good content are still failing at driving results. And they fail because the right people don't feel like the podcast is for them.

In a crowded podcasting landscape, clarity is essential. Listeners choose the podcast that feels like it understands their exact problem.

And that all comes down to one thing: knowing your ideal listener.

In this episode, we go deep on how to identify who your podcast is for, not just in theory, but in a way that shapes your titles, episodes, guests, and marketing so the right people choose your show instantly.

This is about making your podcast easier to discover, easier to connect with, and far more likely to grow.

In this episode, you'll discover -

• How to define your ideal listener in a way that drives growth.

• Why everything in your podcast runs downstream from your ideal listener.

• The exact questions to ask yourself about your ideal listener.

• How to position your podcast so it feels like a no-brainer to click.

• What makes your podcast stand out from other shows.

• And more…

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Great guests don't automatically make a great podcast.

Two shows can interview the same person and deliver completely different levels of value.

The difference isn't the guest. It's the host.

But what makes a good podcast host?

Strong hosting keeps listeners engaged, brings out better insights from guests, and turns interviews into conversations people actually want to finish listening to.

In this episode, I break down 14 essential skills and tactics that separate average interview podcasts from great ones, and why simply improving a few of these areas instantly puts you ahead of most podcasts in your niche.

This is about creating better experiences for your listeners and your guests and in turn, getting you better results.

In this episode, you'll discover -

• Why you shouldn't let your guest introduce themselves.

• How to hook listeners and keep them from bouncing.

• Why it's best to sometimes say nothing.

• How to dig deeper than surface-level answers.

• The exact questions to ask your guests.

• Why your own input and perspective matter as a host.

• How to ensure your listener is getting value throughout.

• How to boost the chances of your guest sharing your episode with their audience.

• And more…

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.