If you're starting a podcast in 2024, you don't need to start a video podcast. Instead, I recommend you start with an audio podcast.

Why? Getting started with audio is simple: a microphone and a phone, tablet, or laptop are all you need. Conversely, video requires a lot of equipment (DSLR camera, lighting, capture card, mixer, microphone, computer).

Doing all of that setup is a distraction from what you should be focusing on when you're starting a podcast, which is answering the question: "Can I create compelling content that attracts an audience week after week or episode after episode?"

Transistor makes it easy to start a podcast. Read our guide:
https://transistor.fm/how-to-start-a-podcast/?via=industry-news

Video is having its moment right now, but I think that most new podcasters should start with an audio podcast.

In the beginning, a new podcaster needs to find their voice, practice, and learn what makes an episode compelling. Video adds a whole layer of production complexity that distracts from that aim.

Plus, appearing on video adds a lot of pressure to worry about your appearance. With audio, you can just hit record and focus on your content.

Read the full blog post

In this episode, Justin Jackson (Transistor) and Matt Stauffer (The Laravel Podcast with Taylor Otwell) discuss strategies for podcast growth. Justin shared a variety of marketing tactics to help Matt grow his podcast audience.

I. Setting the Stage: Introducing Matt Stauffer and the Laravel Podcast
In the first part of our conversation, we introduced Matt Stauffer, co-owner of Titan and host of the Laravel Podcast. Matt shared his background and the success of the Laravel Podcast, which has gained a dedicated following over the years. We explored the potential for growth with the Laravel community and the opportunities to leverage their existing social followings.

II. The Power of High-Profile Guests and Engaging Episode Titles
One key takeaway from our discussion was the impact of high-profile guests on podcast growth. Matt and Justin discussed the episode featuring Taylor Otwell, the creator of Laravel, which became their most popular episode. Justin stressed the importance of including the name of influential guests in the episode titles.

III. Optimizing Podcast Packaging and Metadata
Next, we delved into the significance of podcast packaging and metadata in increasing discoverability. Justin explained the benefits of including faces in episode artwork, as faces tend to convert better and improve search engine optimization (SEO). We discussed the concept of "people tags" in podcast RSS feeds, which allow for better organization and searchability of episodes featuring specific individuals.

IV. Leveraging Social Media and Crowdsourcing
To expand your podcast's reach, social media can be a powerful tool. Matt and Justin explored various social media platforms, such as Instagram Reels, TikTok, and YouTube Shorts, and how creating short video snippets and compelling trailers can attract new listeners. They also discussed the value of harnessing your existing community and encouraging them to share your podcast with their network, creating a word-of-mouth effect.

V. Recognizing Your Community and Fostering Relationships
Matt shared his desire to maintain the authenticity of the podcast and avoid turning it into a sales pitch. Justin emphasized the importance of recognizing and appreciating your community, whether through personal shoutouts at the end of episodes or involving listeners in creating video clips and promos. By nurturing these relationships, podcasters can build goodwill and encourage further engagement.

I'm curious what you think!

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Links and sources:

• The Laravel Podcast
• Matt Stauffer (Twitter)
• Taylor Otwell (Twitter)

Transistor Podcast Hosting sponsored this episode. They're the best place to host multiple podcasts all in one place. Get 14 days free.