In this episode, Michelle shares her honest experience after spending a full year in a networking group — including the time commitment, the revenue results, and what she learned along the way. We break down the real numbers, the expectations versus reality, and why what seems like a great visibility strategy isn't always the right fit.

• Visibility is not the same as being in the right room.
  Just because you're showing up doesn't mean the environment is aligned.

• Networking groups often favor transactional businesses.
  Industries like real estate, finance, and roofing naturally pass referrals — photography is a more emotional, less frequent purchase.

• Track your data, not just your feelings.
  When Michelle broke down the numbers, she could make a clear, objective decision.

• Everything you say yes to means saying no to something else.
  A four-hour weekly commitment carries real opportunity cost.

• Experiments aren't failures — they're clarity.
  The year wasn't wasted; it sharpened her messaging and helped her evaluate where her time is best spent.

• Environment matters.
  Effort alone cannot overcome a misaligned room.

This is an honest look at what happens when effort meets a misaligned room — and how to evaluate business experiments without making it mean something about you. If you've ever wondered whether networking groups are worth your time as a photographer, this conversation will give you clarity.

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