#134: Not all marketing ideas work for every Podcast Editor.

That's why we are sharing 10 Ways to Get Leads and Land Clients.

Use the chapters to hop to the one that most interests you - and feel free to send me any others we didn't share in this episode.

• FREE DOWNLOAD: https://www.PodcastEditorAcademy.com/10ways
• Kim Parkinson https://kpcreativemedia.com
• Bertena Varney https://www.bertena.org/en
• Episode: Why Aren't You Podcasting? https://podcasteditorsmastermind.com/119
• Episode: Podcast to Inbox (aka: Newsletters) https://podcasteditorsmastermind.com/106
• International Podcast Day https://internationalpodcastday.com

Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and Office Hours

This episode is not a mastermind discussion. I've edited down a presentation we had with Seth Resler about building Community.

Building Community is not necessarily something a Podcast Editor does, but this could be another feather in your skillz cap.

For example: Many of Steve Stewart's clients aren't creating podcasts for ad revenue - they're building their brand and a community behind their niche or their mission. Success is found there!

At the end, Steve shares how community changes his life and opened the door to a new career in a medium we all love!

(00:00) From Audience to Community

(01:46) The ROI Challenge in Podcasting

(08:33) Secret #1: Rules Are Different for Community vs Audience

(17:17) Secret #2: The right 100 people beats the wrong 10,000

(24:42) Secret #3: Community is more sustainable than Audience

(39:14) Join Podcast Editor Communities

• Distinguish between audience and community. An audience consumes content one-way, while a community fosters peer-to-peer relationships within a shared space.
• Prioritize the right members over large numbers. Thoughtful exclusion ensures the group remains aligned with a specific mission, increasing the value of every interaction.
• Create a container, not just an engine. Build a space where members contribute and support one another, reducing the creator’s burden to constantly produce new content.
• Focus on ROI through community-led revenue. Direct monetization includes charging for access or connecting sponsors with a niche group, while indirect benefits include better retention and product insights.
• Avoid community vanity. Only build a community when a clear mission exists that benefits the members, rather than simply checking a box for growth metrics.

• Seth's 5-day challenge http://communityroadmapchallenge.com

Self-employed people who get their health insurance through the Marketplace need to know about the ACA subsidy changes in 2026.

Example: Make too much money and you'll have to pay back all the premiums you received for the entire year. For me, that means *$24,000!!!

Sean Mullaney, an Advice-Only Financial Planner, joins us to discuss various ways to control taxable income and ensure you don't go over the cliff and lose all your Premium Tax Credits.

Disclaimer: The discussion is intended for general educational purposes only and is not tax, legal, or investment advice for any individual. Steve and the Podcast Editor Academy do not endorse Sean Mullaney, Mullaney Financial & Tax, Inc. and their services.

(00:00) Download the free Handout: https://www.PodcastEditorAcademy.com/cliffhandout

(03:41) What are ACA Subsidies and the Premium Tax Credit?

(10:23) Tip #1: Delay Income

(14:22) Tip #2: Accelerate Expenses

(18:37) Tip #3: Contribute to HSA

(24:53) Tip #4: Contribute to Solo 401(k)

(28:25) Tip #5: Similarly, a SEP IRA

(30:14) Tip #6: Deductible Traditional IRAs

(31:41) Tip #7: Deductible SPOUSAL IRA

(34:52) Get tax-free money out of your HSA

(37:36) Pay yourself back from Roth IRA contributions

(40:48) AVOID doing Roth Conversions

(41:52) Charitable Contributions don't help

(43:03) Planning for next year's health insurance

(45:34) The final tip has a Difficulty Level 10 - but would work (listen for more)

• Follow along with the free handout: https://www.PodcastEditorAcademy.com/cliffhandout
• Find more at Sean's website: https://fitaxguy.com
• Buy the book "Tax Planning To and Through Early Retirement": https://www.measuretwicemoney.com/book
• Watch the full, original, unedited webinar at https://www.PodcastEditorAcademy.com/subsidycliff

*Disclosure: Steve Stewart estimates the Premium Tax Credit is worth approximately $24,000 to his family. Neither Steve nor Sean make any estimate as to how much the Premium Tax Credit or any other tax planning strategy might be worth to you or any other listener or viewer.

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