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Planning for Purpose in 2026

Planning for Purpose in 2026

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A new year often brings a rush to plan, prioritize, and map out the work ahead. But planning alone is not enough. In this episode of This Is Strategic Marketing, we look at why purpose is the real driver of performance in 2026 and how aligning your goals to a clear strategic intent leads to better decisions and stronger outcomes. A short, practical reset to help you step into the new year with clarity and direction.

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