In this solo episode of The Pintastic® Podcast, Laura Rike reveals the fundamental shift that makes Pinterest so powerful: users aren't wondering if they have a problem. They already know they do. They're on a mission to solve something, fix something, find something that makes their life or business better.

Through live keyword exploration and real search examples, Laura demonstrates how Pinterest users arrive with intent, already five steps ahead of where social media users typically are. If you've been treating Pinterest like another social platform where you need to convince people they need your thing, this episode shows you why that mindset is costing you visibility and how to shift your strategy to meet people where they're actually searching.

Key Takeaways:

• Pinterest Users Are Already Problem-Aware: They're not mindlessly scrolling. They're not waiting to be entertained. They're literally on a mission with intent to solve, fix, or find something.

• Action Begins on Pinterest, Not Awareness: Users searching for solutions have already Googled, questioned, and decided they need help. They're just looking for who they can trust.

• If You're Not Showing Up, Someone Else Is: Your ideal client is already searching for the very thing you offer right now. The question is whether they'll find you or your competitor.

• Problem-Aware Applies to Physical Products Too: Someone searching for platform sandals or gold earrings isn't wondering if they want them. They're deciding which ones and who to buy from.

• Search Behavior Reveals Tangential Keywords: Tools like Pinterest's search bar show you other ways people are looking for what you offer, broadening your discoverability beyond what you assume they're typing.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the four content pillars that transform Pinterest from a posting platform into a renewable discoverability engine. She walks through evergreen education, strategic positioning, high-intent buyer activation, and compounding predictability, revealing how these pillars work together to create visibility that doesn't disappear when you step away.

With clarity and strategic depth, Laura addresses the fear nobody talks about: invisibility. What happens when the platforms you rely on suddenly limit your reach? This episode offers the framework for building discoverability that doesn't vanish with algorithm updates or shifting user behavior, giving you the freedom to scale without being chained to constant production.

Key Takeaways:

• The Fear Nobody Talks About: It's not the fear of failure. It's the fear of invisibility. Of doing everything right and still waking up to realize fewer people can find you.

• Evergreen Discoverability Education: This pillar equips your audience with clarity on how Pinterest behaves as a search engine, reducing friction in the sales process and creating assets that speak for you.

• Strategic Positioning Protects Your Market: Your brand becomes the answer people find when they're actively searching, with clear messaging your team can replicate without your constant involvement.

• High-Intent Buyer Activation Increases Conversions: Align your brand with people already in a decision-making mindset, creating shorter sales cycles and a more stable revenue floor.

• Compounding Predictability Creates Freedom: Your content performs for months or years. Your visibility compounds instead of resetting. This is insurance for your brand that protects your ability to be found by people ready to take action.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this episode of The Pintastic® Podcast, Laura sits down with estate planning attorney and author Cecilia Amo for a live Pinterest audit that explores how to leverage the platform for both local visibility and nationwide book promotion. From understanding Pinterest's updated relevancy framework to strategically blending professional expertise with personality-driven content, this conversation offers practical insights for service-based businesses navigating the intersection of geography and search-driven discovery.

Cecilia shares how she originally used Pinterest as a content library to drive traffic to her blog, why she stepped away during the pandemic, and what's bringing her back now as she launches her first book. Laura walks through real-time keyword research, board optimization, and pin design strategies that help brick-and-mortar businesses rank in local search while still building authority nationally. If you've ever wondered how to make Pinterest work for a location-based business or how to promote a book launch through search, this episode gives you a clear roadmap.

Key Takeaways:

• Pinterest Works Like Google with Visuals: Your pins can rank higher than your website in local search when someone types your city or "near me" alongside your service terms.

• Relevancy Is the New Algorithm Priority: Pinterest now evaluates whether your profile, boards, pins, and imagery all align with search intent. Cohesion increases visibility.

• Personality Doesn't Dilute Your Brand: Blending humor or authenticity with professional content makes you more relatable and searchable. Test unexpected keyword combinations like "estate planning humor."

• Include Location in Pin Titles for Local Traffic: Add your city or state to pin designs and descriptions to capture local searches organically across landing pages, webinars, and sales pages.

• Pinterest Isn't Just a Content Library: Use it for lead generation and sales by linking directly to webinars and sales pages where people are already problem-aware and ready to act.

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

The guest on this episode is Cecilia Amo, founder of Amo Law and author of a newly published book that makes estate planning more human and relatable. Her practice focuses on helping families and business owners design legal systems that work in real life, including trusts, succession plans, and governance frameworks. Cecilia brings a fresh, personality-driven approach to estate planning by weaving humor, pop culture references, and nerd culture into traditionally intimidating topics, making complex legal concepts accessible and engaging for a new generation.

Learn more about Cecilia and her book: https://amo-law.com

Follow her on Pinterest: pinterest.com/amolawlegacyplanning