In this solo episode of The Pintastic® Podcast, Laura Rike reveals the fundamental shift that makes Pinterest so powerful: users aren't wondering if they have a problem. They already know they do. They're on a mission to solve something, fix something, find something that makes their life or business better.

Through live keyword exploration and real search examples, Laura demonstrates how Pinterest users arrive with intent, already five steps ahead of where social media users typically are. If you've been treating Pinterest like another social platform where you need to convince people they need your thing, this episode shows you why that mindset is costing you visibility and how to shift your strategy to meet people where they're actually searching.

Key Takeaways:

• Pinterest Users Are Already Problem-Aware: They're not mindlessly scrolling. They're not waiting to be entertained. They're literally on a mission with intent to solve, fix, or find something.

• Action Begins on Pinterest, Not Awareness: Users searching for solutions have already Googled, questioned, and decided they need help. They're just looking for who they can trust.

• If You're Not Showing Up, Someone Else Is: Your ideal client is already searching for the very thing you offer right now. The question is whether they'll find you or your competitor.

• Problem-Aware Applies to Physical Products Too: Someone searching for platform sandals or gold earrings isn't wondering if they want them. They're deciding which ones and who to buy from.

• Search Behavior Reveals Tangential Keywords: Tools like Pinterest's search bar show you other ways people are looking for what you offer, broadening your discoverability beyond what you assume they're typing.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike