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Phil Cooke Podcast

Phil Cooke Podcast

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 Helping leaders navigate their career and calling in today's distracted media-driven culture. Do you have a message or story that could influence the world? Get expert tips from Hollywood producer and media consultant Phil Cooke on creative leadership, digital media, branding and marketing strategies, film and TV production and more – and the faith to make it happen. Find out more at PhilCooke.com. His philosophy? Get your ideas out there and change the world in the process.2024 Art Economie Management Management et direction
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  • Why Most Churches Struggle to Grow | Mark MacDonald, Church Branding Strategist

    Why Most Churches Struggle to Grow | Mark MacDonald, Church Branding Strategist
    Mar 3 2026
    What is your church known for in your community? In this episode, Phil Cooke https://philcooke.com sits down with church branding strategist Mark MacDonald to uncover the real reason many churches don't grow and what church leaders can do to fix it. Discover how churches can stop being known for what they're against and start becoming known for what they're for—using practical branding and communication strategies that actually help people find and understand your church. If your church wants to grow, stand out, and truly matter in your community, this conversation will challenge the way you think about church branding, messaging, and outreach. Includes insight on using listening groups and AI to elevate your branding strategy, plus tips on developing your online presence through keywords and Google search. 👉 Watch now and find out how to build a church brand that is clear, meaningful and stands out above the crowd. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/ Get Phil's book: "One Big Thing: Discovering What You Were Born to Do" https://amzn.to/2M2maTr 👉 Prefer audio? Subscribe and listen to the Phil Cooke Podcast here: Apple: https://apple.co/2XbMgDL Spotify: https://open.spotify.com/show/2A0bZ4nw5QstFMt4lE676l ======================================== Phil Cooke — Strategic Advisor | Cultural Influence & Crisis LeadershipPhil Cooke, Ph.D., is a strategic advisor to church, nonprofit, and media leaders navigating crisis, credibility, and cultural influence in a rapidly changing digital world. Founder of Cooke Media Group in Los Angeles and Nashville, he has worked with senior leadership teams globally to strengthen reputation and clarify mission. He is the author of Church on Trial and several other books on leadership and creativity, and has produced media projects seen worldwide. ========================== Connect with me on social media: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ TikTok https://www.tiktok.com/@philcookeofficial Find out about Cooke Media Group here: https://www.cookemediagroup.com =========================== **More About This Episode** Why Most Churches Struggle to Grow | Mark MacDonald, Church Branding Strategist Mark MacDonald is a trusted voice in church communication, with 40 years of experience in branding, marketing, and ministry. As the bestselling author of Be Known For Something and founder of BeKnownforSomething.com, Mark has helped thousands of churches across North America discover their unique thread and communicate it clearly. A former Pastor of Communication and national creative director, Mark combines research, creativity, and practical insight to help churches grow their impact. His church clients regularly see measurable results, including a recent rebrand that led to 31 new families visiting on launch Sunday. Mark is a sought-after speaker at national conferences for his engaging, no-fluff style—and he's passionate about helping churches stop sounding like noise and start being known for something that truly matters. 🔗 Learn more about Mark's work in church branding and strategy: https://beknownforsomething.com Find Mark on social media including Pinterest! https://www.pinterest.com/markmac1023/ (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!) ⏰ Timecodes ⏰ 00:00 Phil introduces the topic of church communication and branding00:43 Meet Mark MacDonald, church branding strategist, and be known for something05:31 Church leaders: what is your church known for?06:40 How important is church branding07:55 Listening sessions and using AI to determine keywords that describe your church09:26 How is your church different?11:42 Strengthening your online presence in Google search with keywords16:00 Growth strategies for small churches24:00 Church marketing and branding for impact34:00 Perception in the community37:00 Communicating honesty and authenticity40:19 Get people in the doors so they can encounter God's power and presence42:25 Connect with Mark MacDonald at https://beknownforsomething.com 44:46 Be known for something in your personal life with Phil's book "One Big Thing" available here: https://amzn.to/2M2maTr
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    46 min
  • Starting a Nonprofit? Here's What You Need to Know | Fundraising Consultant David Baker

    Starting a Nonprofit? Here's What You Need to Know | Fundraising Consultant David Baker
    Feb 17 2026
    Launching a ministry or nonprofit — and feeling terrified about fundraising? In this conversation, Phil Cooke https://philcooke.com sits down with fundraising strategist David Baker of Giving Design to discuss what truly drives generosity and how to build a strong sustainable funding foundation from day one. This is your Fundraising 101 to gain the mindset behind successful donor development! Find out what motivates giving, the role of story in casting vision and sharing impact, and the biggest fundraising mistake most churches and nonprofits make. Whether you're launching a brand-new ministry, growing a nonprofit organization, or rethinking your fundraising strategies, this episode will help you build a vision-driven approach that creates lasting impact. This episode is part of the ongoing conversations around faith, media, and culture from Phil Cooke, CEO and founder of Cooke Media Group, and co-founder of The Influence Lab — helping train Christians around the world to share their faith more effectively through media. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/ 🔥 New MasterclassesChurch on Trial—Crisis Management with Phil Cooke https://philcooke.com/masterclass Ideas on a Deadline Masterclass with Phil Cooke https://philcooke.com/ideasonadeadline Subscribe to My YouTube Channel and Expand your Creative Leadershiphttps://www.youtube.com/c/philcookeofficial?sub_confirmation=1 ⚡️ GET MY LATEST BOOK "Church on Trial – How to Protect Your Congregation, Mission, and Reputation During a Crisis" Get your copy here: https://philcooke.com/crisis (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!) ======================================== Phil Cooke — Media Producer-Writer-Speaker-CoachHelping Creative Leaders Influence the World — Faith, Media & Culture Do you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be. As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I've produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history. My philosophy? Get your ideas out there and change the world in the process. ========================== Connect with me on social media: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ TikTok https://www.tiktok.com/@philcookeofficial Find out about Cooke Media Group here: https://www.cookemediagroup.com =========================== **More About This Episode** Starting a Nonprofit? Here's What You Need to Know | Fundraising Consultant David BakerFor more than 27 years, David has served as an Encourager of Remarkable Generosity--equipping ministries to serve and steward donors and advising individuals and families on how they can best accomplish their charitable objectives. David and the Giving Design Team are committed to making major gifts and planned giving easy for churches and ministries with proven, plug-n-play strategies and responsive coaching. David, together with Dave Stephens, share insights and best practices on The Giving Room Podcast. Connect with David Baker & Giving Design 👉 https://givingdesign.com/ 🎧 The Giving Room Podcast: https://givingdesign.com/givingroom/ Get the Ministry Fundraising Blueprint Course: https://givingdesign.com/ministry-fundraising-blueprint/ ⏰ Timecodes ⏰ 00:00 Fundraising 101 with Phil Cooke00:58 Meet David Baker, fundraising strategist, Giving Design03:15 The Biblical basis behind fundraising05:08 How to invite donors into the vision09:24 What motivates giving13:44 Giving patterns of this generation – felt needs16:05 Phil's story of working with the Museum of the Bible19:32 Launching a nonprofit? Here's where to start24:30 The role of planned giving in your fundraising strategy28:20 The biggest mistake churches and nonprofits make35:37 Connect with David Baker at https://givingdesign.com and The Giving Room Podcast: https://givingdesign.com/givingroom/36:00 Consider supporting the nonprofit The Influence Lab https://influencelab.com #Fundraising #NonprofitFundraising #HowToStartANonprofit #DavidBaker #GivingDesign #PhilCooke #ChurchFundraising #MinistryFundraising #CharitableGiving #DonorStewardship
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    36 min
  • Be Known for Something | Mark MacDonald on Church Branding Strategy

    Be Known for Something | Mark MacDonald on Church Branding Strategy
    Jan 6 2026
    What is your church known for – and is that perception helping or hindering the gospel? In this episode, Phil Cooke https://philcooke.com and church branding strategist and author Mark MacDonald discuss how churches can develop a branding and communications strategy that clarifies their message, reshapes their perception and helps them rise above the noise of today's culture. Bonus! Gain tips on creativity and what to do when your ideas are rejected. 📊 Research shows that 85% of non-believers would visit a church if someone invited them—but perception matters. This conversation challenges churches to rethink how they communicate, who they're communicating to, and how clarity can lead to real growth. 👉 Watch now and transform your creative leadership career! Like, comment, and subscribe for more tips on faith, media and culture for creative leaders. 👉 Get my FREE DOWNLOAD when you sign up for my newsletter here: https://www.philcooke.com/subscribe/ Subscribe to My YouTube Channel and Expand your Creative Leadershiphttps://www.youtube.com/c/philcookeofficial?sub_confirmation=1 ⚡️ Books by Phil Cooke:"Unique: Telling Your Story in the Age of Brands and Social Media" https://amzn.to/2VNQ8du "Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, And You" https://amzn.to/3XxHSif (As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!) ======================================== Phil Cooke — Media Producer-Writer-Speaker-CoachHelping Creative Leaders Influence the World — Faith, Media & Culture Do you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be. As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I've produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history. My philosophy? Get your ideas out there and change the world in the process. Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ TikTok https://www.tiktok.com/@philcookeofficial Find out about Cooke Media Group here: https://www.cookemediagroup.com =========================== **More About This Episode** Be Known for Something | Mark MacDonald on Church Branding StrategyMark MacDonald is a trusted voice in church communication, with 40 years of experience in branding, marketing, and ministry. As the bestselling author of Be Known For Something and founder of BeKnownforSomething.com, Mark has helped thousands of churches across North America discover their unique thread and communicate it clearly. A former Pastor of Communication and national creative director, Mark combines research, creativity, and practical insight to help churches grow their impact. His church clients regularly see measurable results, including a recent rebrand that led to 31 new families visiting on launch Sunday. Mark is a sought-after speaker at national conferences for his engaging, no-fluff style—and he's passionate about helping churches stop sounding like noise and start being known for something that truly matters. Find out more: https://BeKnownForSomething.com Find Mark on social media including Pinterest! https://www.pinterest.com/markmac1023/ #ChurchBranding #BeKnownForSomething #MarkMacDonald #PhilCooke #ChurchLeadership #ChristianCreatives #NonprofitMarketing #ChurchCommunications #FaithAndCulture #BrandStrategy #MaximizeYourInfluence
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    39 min
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