In this episode of the Dream Start Own podcast, Edgar “The Connector” Salgado sits down with Peter Roisman, co-founding principal and CEO of REV, a multifamily leasing company that’s trained hundreds of leasing pros and created the REV Leasing University and REV Leasing Score to help owners fill vacancies and boost NOI.

Peter shares how he went from law and sports business to medical real estate development and then into multifamily, where he saw a massive gap in leasing talent, training, and accountability. He explains how REV’s mystery shops, scoring system, and online courses give owners a clear picture of how well their teams perform at the “tip of the spear” and how even small improvements in leasing execution can translate into meaningful revenue growth and higher property values.

You’ll learn:

• Why leasing is the most under-appreciated but revenue-critical role in multifamily

• How REV’s Leasing Score and mystery shops reveal gaps in property, process, and people

• How better leasing performance can drive revenue more than simple cost-cutting

• Why many properties sit under 85% occupancy and how to get from “stuck” to stabilized

• How to use leasing assessments as a buyer or seller to uncover hidden upside in deals

• The career-path problem for leasing agents—and how treating leasing as a true profession changes everything

• How AI will support (not replace) leasing teams and where Peter is already using it

• Leadership lessons on failing forward, listening to clients, and striving for excellence, not just “good enough”

Connect with Peter & REV Leasing:
Website & demo request: rev-leasing.com

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