Welcome to another insightful episode of the Pest Finder Pro Podcast! Today, host Jock takes us deep into the rapidly evolving world of digital marketing for pest control businesses with a powerful message: the old rules of search engine optimization (SEO) are changing fast. If you've been relying on keywords, backlinks, and worrying about your Google ranking, it's time to rethink your strategy.

In this episode, Jock unpacks the rise of Artificial Intelligence and introduces the concept of Generative Engine Optimization (GEO)—the new frontier in getting your pest control business discovered online. He explains why traditional SEO is fading, how customers are now using AI tools like ChatGPT and Perplexity to find solutions, and why high-quality, conversational, and intent-driven content is more important than ever. You'll learn why building trust, connection, and brand authority matters more than chasing the top spot on search engines, and what practical steps you can take to future-proof your pest control marketing.

Whether you’re ready to embrace the changes or still feeling a bit uneasy about AI, this episode will give you the knowledge and confidence to get ahead of the curve. Buckle up—Jock’s about to change the way you think about digital marketing for your business. Let’s dive in!