Most marketing advice is generic. This episode isn't. We pulled the real questions pest control owners keep asking us and answered six of them straight.

• How much should you actually spend on ads before it stops paying off? Hint: watch your cost per lead, not your total spend.
• Are Local Services Ads still worth it now that Google killed manual disputes and replaced them with an automated credit system?
• How do you know where your leads actually come from when every customer just says Google?
• Why do you show up in the map pack but not in regular search results
• Why are people clicking your ads but never calling? And
• does Facebook actually bring in pest control jobs?

Adam Bennett and Elisabeth Pallante from Cube Creative Design give practical answers built from 20 years of working with pest control companies, including the one client who was spending 40% of his ad budget on a channel producing 12% of his booked jobs.

Plus the new segment: One Thing to Fix This Week, a five-minute action you can knock out before next Tuesday. See where your marketing stacks up free at thecubescore.com. Get your free pest control marketing audit at marketingthatactuallyworks.ai.

Your marketing worked. The phone rang. And then 35 to 40% of those callers never booked. Not because the marketing failed. Because the phone call failed. In this episode, Adam Bennett and Elisabeth Pallante are joined by Cube Creative CMO Chad Treadway to break down the phone skills that turn inbound calls into booked inspections.

You'll learn why the first 15 seconds of every call decide whether you win or lose the lead, the three-part greeting that puts you in control from word one, why quoting prices over the phone turns you into a free estimate machine (and what to say instead), and the two-option close that lifted one client's phone-to-appointment rate from 40% to 60%.

Plus the follow-up text system that rescues 20 to 25% of leads that didn't book on the first call, and the one action step that takes 30 minutes and shows you exactly where your phone process is breaking. See where your site scores free at thecubescore.com. Get your free pest control marketing audit at marketingthatactuallyworks.ai.

Your ads are working. Traffic is landing on your site. And then 40% of those visitors leave because your only visible contact option is a phone number they don't want to call.

In this episode, Adam Bennett and Elisabeth Pallante are joined by web project specialist Emily Porter to break down the contact methods that catch the leads your site is leaking. You'll learn why most pest control contact forms convert at half their potential because they have too many fields, how to set up a chat widget as a lead capture tool in about two hours for under $60 a month, and the full contact method stack that covers every type of visitor from the ready-to-buy caller to the repeat customer who just wants to schedule.

Emily walks through how to take your site from one contact method to four in a single weekend without spending a dollar on ads. Plus the response time benchmarks that separate a 20% close rate from a 40% close rate, and a new segment, One Thing to Fix This Week, with one change you can make before next Tuesday.

See where your site's Structure score stands, free, at thecubescore.com. Get your free pest control marketing audit at marketingthatactuallyworks.ai.

Pest Control Marketing That Actually Works is produced by Cube Creative Design. New episodes every Tuesday.