You can scale your business fast with the right digital marketing partners and strategy.

Partner with our Meta ads experts: https://www.tiereleven.com/apply

Are you still betting your entire growth plan on Google? If you’re treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.

In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases.

Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I’ll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads.

In This Episode:

- Early wins: leads, CPL, and CPC improvements

- The 1,500 CAC and 20x ROI math

- Spending $2,900 per signed case for $55m in revenue

- Case diagnosis: no avatar and conversion tracking

- Prescription: installing Tier 11 Data Suite

- Deploying the signed case maximizer framework

- Using Google’s 90-day conversion tracking window

- Installing the digital strategy velocity engine

- Combining Meta and Google ads to maximize results

- Impressions and leads from optimized ads

Mentioned in the Episode:

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law

Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram -

Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy.

Partner with our Meta ads experts: https://www.tiereleven.com/apply

Why do some businesses just seem to explode in revenue while others struggle to scale? It's not luck, it’s strategy. In today’s episode, we’re reviewing a premium e-commerce case study that shows exactly how we helped a $5M brand reach $32M in just two years.

We’ll talk about how we tackled some of their biggest challenges, from limiting customer acquisition costs to refining their targeting and focusing on their hero products. With a premium product and a clear goal, we fine-tuned their marketing approach to deliver a 543% increase in revenue and a 503% increase in new customers.

You can apply the same strategy to your own business, whether you’re in e-commerce, services, or even digital products. Tune in to learn the steps we took and how they’re planning for even bigger success in the coming years.

In This Episode:

- Case study: scaling revenue from $5M to $32M

- Key challenges that stunted revenue growth

- The steps we took to scale faster and the results

- Leveraging insights from Tier 11’s Data Suite

- The impact of creative diversification on Meta ads

- Conclusion and the client’s growth plans

Mentioned in the Episode:

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/marketing-performance-indicators

Tier 11’s NCAC Calculator: https://www.tiereleven.com/ncac

Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo

Watch the Episode on YouTube:https://www.youtube.com/@perpetual_traffic

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website:

If you’re still measuring success by direct conversions alone, you could be missing the bigger picture in your campaigns. Meta is shifting its focus, and if you're not adapting, your business will be left behind.

In today’s episode, we share insights from testing with over $50 million in ad spend. You’ll hear about the importance of metrics like hook rate and hold rate, and how creative optimization is key to staying ahead. We also explain why viewing your campaigns holistically, not just through conversions, is the future of effective ad buying.

Plus, you’ll gain a clear understanding of how to navigate these changes, tweak your media buying strategy, and optimize your campaigns for better customer acquisition. Join the conversation now and learn how we’re adjusting our strategy to scale ad performance and acquire customers profitably.

In This Episode:

- Meta’s shift from sales to leading indicators

- Why video ads are now key to ad performance

- Live presentation: analysing hook and hold rates

- How hook rate and hold rate work together

- Real-world examples of hook and hold rates testing

- Why media buyers need to be growth strategists now

Mentioned in the Episode:

Previous Episode with Motion’s CEO: https://perpetualtraffic.com/podcast/episode-769-the-biggest-creative-trends-in-2026-revealed-with-reza-khadjavi/

Previous Episodes with John Moran: https://perpetualtraffic.com/?s=john+moran

Watch the Episode on YouTube: https://perpetualtraffic.com/youtube

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn -