How do you turn complex scientific data into a compelling narrative that drives sales and investment? In this episode, of the PATHWAYS IN LIFE SCIENCE podcast, we sit down with Paul Naphtali, founder of GenoWrite, to discuss the critical role of storytelling in the life sciences and biotech industries.

WHAT YOU'LL LEARN: Science isn’t just about the data; it’s about making that data knowable and approachable. Whether you are a scientist, an investor, or a business development professional, this conversation explores:

Why "human-led" storytelling is still vital in the age of AI.

How to translate complex research into accessible blog posts, white papers, and social content.

The connection between clear communication and commercial success in the life sciences.

Paul’s journey from a Biochemistry Graduate to becoming a leading science writer.

ABOUT OUR GUEST: Paul Naphtali, MSc., is a biotechnology professional and the founder of GenoWrite. With a deep background in microbiome research and biochemistry from McMaster University, Paul now helps biotech companies tell the stories behind their innovations to inspire understanding and action.

ABOUT NORTH STAR SCIENTIFIC: North Star Scientific is a premier sales and lead generation agency dedicated to helping life science, biotech, and pharma companies accelerate their growth. We act as the "essential muscle" to ensure groundbreaking scientific innovations reach the market faster.

[Timestamps] 00:00 - Introduction to Paul Naphtali 05:00 - The importance of science storytelling 12:30 - Breaking down complex data for investors 18:45 - How GenoWrite helps biotech companies 25:00 - The future of science writing and AI 29:00 - Closing thoughts and where to connect

CONNECT WITH US: Visit North Star Scientific: https://www.northstarsci.com/ Learn more about GenoWrite: https://genowrite.com/ 🔗 Connect with Paul Naphtali on LinkedIn: [Link]

In this episode, we sit down with David Remedios, National Sales Digital Pathology Specialist at Leica Biosystems, to explore the rapidly evolving landscape of digital pathology and the intersection of science and technology in modern healthcare.

From the halls of the innovative Cortellucci Vaughan Hospital to remote diagnosis in Newfoundland, David shares his insights on how automation and digitization are solving critical labor shortages and changing the way doctors work. We also dive into his personal journey from a UofT neurobiology major to a leader in clinical sales.

In this video, we discuss:

• The Digital Shift: How hospitals are moving from glass slides on snowmobiles to instant remote sign-outs [02:10].
• AI vs. Pathologists: Will algorithms replace doctors, or are they simply the ultimate pattern-recognition tool? [04:15].
• Regulatory Hurdles: The differences between Health Canada and FDA approval processes [05:42].
• Career Advice: Why you don’t always need an MBA to reach leadership roles in the life sciences [14:22].
• Sales Strategy: The importance of "discovery" and in-person connections in a complex, 2–4 year sales cycle [26:05].
• Funding Innovation: How hospitals navigate capital projects using foundation funds and "Dragon's Den" style pitches [27:35].

Whether you are a pathology professional, a science student, or interested in the business of medical devices, this conversation provides a deep dive into the future of Canadian healthcare.

In this episode of North Star Scientific, we explore the unconventional journey of Rob, who transitioned from a high school history teacher to a 15-year veteran in the life sciences sales industry.

Rob shares his unique philosophy on being a "Chief Happiness Officer"—focusing on empathy, transparency, and helping customers succeed rather than just closing a deal. We also dive into how technology and AI are transforming the way sales professionals interact with scientists and what the future of lab demos might look like in a virtual world.

In this video, we discuss:

The Career Pivot: How a history degree builds the research skills needed for technical sales [03:14].

The Evolution of the "Cold Call": Why walking hospital halls is a thing of the past and how AI enables "warm calling" [13:09].

Chief Happiness Officer: Why focusing on customer happiness leads to long-term success and loyalty [10:00].

AI vs. Personal Relationships: Will AI ever replace the face-to-face connection in high-stakes biotech sales? [23:47].

The Future of Lab Demos: Could VR goggles and "digital twins" replace shipping heavy equipment for trials? [27:13].

Sales Frameworks: A breakdown of Spin, Challenger, and EPIC selling methodologies [31:32].

The "Nice Guy" Myth: Why compassion and empathy are actually competitive advantages in business [35:17].

Whether you're looking to break into the life science industry or you're a seasoned pro wanting to refine your consultative approach, this conversation offers a masterclass in modern relationship-based selling.