Do you struggle with sales because you don’t want to feel pushy, awkward or manipulative?

In this Business Owners Smashing It Online session, Howard Whiteson breaks down how to sell with confidence, authenticity and integrity — especially in today’s digital, Zoom-driven world. If you’ve ever felt uncomfortable asking for the money, handling objections, or adapting to different personality types, this session gives you practical tools you can use immediately.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

How to combine passion and profit without feeling sleazy

A powerful visualisation exercise to step into your “best sales self”

Why most people sell the wrong way (and how to fix it)

How to adapt your sales style to different personality types

Practical phrases to use with controllers, analyticals, socials and emotionals

A simple technique to uncover the real objection behind “I’ll think about it”

How to turn a “not yet” into a confident yes

A comfortable, natural way to ask for the money

Why integrity-based selling increases long-term income

How to close without feeling like you’re “closing”

Why It Matters:

Most business owners leave serious money on the table because they avoid sales conversations or back off too early. They hear “I need to think about it” and assume it’s a no. They hesitate to ask for payment. Or they try to sell in a way that feels unnatural.

When you learn to sell in alignment with your values — and in a way that matches how your customer wants to buy — sales becomes a service. You build trust, increase conversions, and help more people without sacrificing integrity.

About The Speaker:

Howard Whiteson is an international sales trainer and charisma coach who has worked with senior leaders at Apple and performed alongside major film and television actors. His work focuses on helping professionals sell with authenticity while adapting their style to different personalities. He is the author of Passion to Profit: Sell With Integrity in the Digital Age.

Hosted by Nik Cree, founder of Business Owners Smashing It Online, helping entrepreneurs simplify marketing, sales and automation.

Timestamps:

00:00 Introduction and why selling feels uncomfortable

06:00 Passion vs profit — combining art and science in sales

10:00 Visualising your “best sales self” exercise

18:00 The biggest subtle sales blunder most people make

23:00 Adapting your style to controllers and analyticals

32:00 Selling to social and emotional buyers

40:00 Handling “I need to think about it” objections

48:00 The “before you go” killer question technique

55:00 Closing without pressure using lightness and confidence

1:03:00 Value, objections and selling with integrity

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠