Part 2: Building Systems People Actually Trust — with Ubah Thomas Ubah
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Part 2: Building Systems People Actually Trust — with Ubah Thomas Ubah
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We often discuss delivery, but what does it truly mean to transition from identifying people in need to actually reaching them? In this part, Ubah takes us through how trust is built not by owning every piece of the puzzle, but by connecting the right people, aligning their different interests, and keeping the process flexible when the straight-line plan doesn’t work.
From Community Action for Resilience and Economic Stimulus Program for Nigeria (NG-CARES) to Nigeria's National Social Safety Net Program Scale-Up (NASSP-SU), he breaks down how cash transfers, the social registry, and National Identification Numbers (NIN) integration come together, why data matters more than anything else, and how even the best systems fail if the personalities behind them can’t work together.
This isn’t theory, it’s the story of what it takes to make safety nets real for millions of households.
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