Épisodes

  • EP 65 w/ Dr. Annette West | Talking All Books | Prebook Launch Pt. 3
    46 min
  • EP 64 w/ Dr. Annette West | Talking All Books | Prebook Launch Pt. 2
    Jun 17 2025
    Publishing Pusher Podcast: Episode 64Host: Dr. Annette WestTitle: Talking All Books | Prebook Launch Pt. 2Guests: Anna RoseboroPresented by: JetNaé Publishing🎙️ Episode SummaryIn Episode 64 of the Publishing Pusher Podcast, Dr. Annette West returns with "Talking All Books – Prebook Launch Pt. 2," a dynamic continuation of the conversation that empowers both aspiring and established authors. Joined by literary veteran and educator Anna Roseboro, Dr. West offers in-depth insights into the art of book launches, building author platforms, and staying relevant in a rapidly evolving publishing landscape.Listeners are taken behind the scenes into Dr. West's publishing journey—including updates on the fifth book in the Centered in Christ devotional series and her upcoming anthology based on the Beatitudes.She also shares her progress on her two-part book series (Purposeful Prosperity and Beyond Prosperity) and highlights current client projects in development.Anna Roseboro, founder of Anna's Coach Up Podcast and retired educator, offers a detailed presentation on her summer literacy initiative, "Keeping Them on STREAM." The acronym STREAM (Science, Technology, Religion & Culture, English, Arts & Athletics, and Math & Music) outlines a creative and educational approach to keeping students engaged during the summer months, as outlined in her book Experience: Poems and Pictures.🧠 Key Topics DiscussedPublishing UpdatesProgress on Centered in Christ Book 5New anthology concept inspired by the BeatitudesDevelopment of Purposeful Prosperity & Beyond ProsperityClient manuscript building tips and challengesTalking All Books: Pre-Launch StrategyThe value of having a clear timeline for your book launchCreating momentum: building an audience and launching email campaignsDeveloping pre-orders, recruiting launch teams, and setting incentivesAdvanced Reader Copies (ARCs) and their importance in gathering early reviewsPromoting through podcast guest appearances and coordinated media outreachBuilding Your Author PlatformImportance of having a landing page or websiteCurating content to present books, blurbs, podcast appearances, and purchase linksUsing select social media platforms strategically rather than being spread thinEmphasizing connection over-saturation in book marketingAnna Roseboro's Educational InitiativeIntroduction of "Keeping Them on STREAM," a six-week summer engagement program for grades 1–12Integration of academic disciplines with poetry, pictures, and reflection promptsInteractive Zoom event launching on April 22, targeting parents, pastors, educators, and caretakersCollaboration with artist and educator Pastor Rachel Galarno to support families of younger learnersEncouragement for parents to share students' multimedia learning within the online community📌 Action Steps for AuthorsCreate a Launch Timeline (3–6 months in advance)Define your goals, ideal reader, and key messaging strategyBuild or refine your email list and set realistic launch targetsBuild a Dedicated Author PlatformShowcase who you are, what you offer, and what books you've publishedInclude podcast links, blurbs, reviews, and purchasing optionsEngage Early with Your AudienceOffer incentives (signed copies, free shipping)Use video, podcast interviews, and strategic posting to build awarenessPost-Launch ConsiderationsConsider Amazon's auto-narrated audiobook feature (requires reflowable Kindle format)Maximize existing content through repurposing and ongoing promotion💡 Notable Quotes"You always want to know people who know more than you do... that's how you expand what God has placed in your hands to do." – Dr. Annette West"It's not about bragging—it's about sharing. If people don't know what you have to offer, how can they support it?" – Anna Roseboro"Your content won't market itself. You are the brand, and you must market it." – Dr. Annette West.🔗 Resources MentionedVisit JetNaé PublishingJoin Anna Roseboro's Planning With Purpose to Empower Learners Facebook groupFollow Dr. Annette West on The Jerry Royce Live NetworkCheck out Experience: Poems and Pictures by Anna Roseboro (used in the STREAM program)🙏 Closing WordsDr. West reminds listeners of their divine purpose:"You are blessed to be a blessing, and if you serve King Jesus like I do, then you are the visible manifestation of His invisible presence."📣 Stay ConnectedBe sure to subscribe to the Publishing Pusher Podcast on your favorite platform for weekly encouragement, coaching, and insight for aspiring and seasoned authors.🎧 Publishing Pusher Podcast on Spreaker#PublishingPusher#DrAnnetteWest #TalkingAllBooks #AuthorJourney#BookLaunchTips #WritePublishPromote #ChristianAuthors#IndependentAuthors #SelfPublishingSuccess #BookMarketingStrategy
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    43 min
  • EP 63 w/ Dr. Annette West | Talking All Books | Prebook Launch Pt.1
    Jun 10 2025
    Publishing Pusher Podcast with Dr. Annette West
    Episode Title: “Building Purpose Through Pages: From Vision to Voice”

    Guest Contributors: Anna Roseboro, Tisha Winkler, Amina, and moreOverview: In this powerful episode of the Publishing Pusher Podcast, Dr. Annette West hosts a dynamic roundtable featuring authors and creatives who share their literary journeys, publishing goals, and pre-launch strategies. With honesty and purpose, the group discusses book tours, podcast launches, anthologies, and building a brand through the written word.


    From Baltimore to Tennessee, these voices blend into a harmonious session of coaching, insight, and inspiration for aspiring authors, educators, and entrepreneurs. This episode offers raw wisdom on writing with intention, the power of self-publishing, and how collaboration accelerates impact.

    🔥 Key Takeaways:
    • Start with Strategy: Dr. West outlines the critical stages of pre-launch success, including identifying your target audience, defining your message, and setting actionable goals for your book’s release.
    • From Educator to Editor: Guest Anna Roseboro shares her journey of launching the Coach-Up Podcast, leveraging her decades of experience as a veteran classroom teacher and writing coach.
    • The Dynamic Three: Amina, Barbie Johnson, and Tisha Winkler detail how their shared authorship and aligned purpose formed a movement. Their group’s powerful message of healing, grief recovery, and silent abuse opens the door for deep conversations in the community.
    • Publishing with Purpose: Dr. West introduces her latest anthology release from the “Centered in Christ” series, emphasizing the importance of building a content library and understanding your “why” as a writer.
    • Beyond the Bookstore: The guests explore nontraditional venues for book signings—from churches to coffee shops—and share how authors can ethically cross-promote podcast interviews and published content.
    Featured Books & Projects Mentioned:
    • The Perfect Life by Amina
    • Robertson Family Series by Anna Roseboro
    • Centered in Christ anthology series (latest: Time Flies)
    • Book Breakers Podcast hosted by Tisha Winkler and Barbie Johnson
    • Keeping Them on Stream – Summer student engagement program by Anna Roseboro
    Noteworthy Quotes:
    “If you don’t show up, people don’t know who you are. If you don’t speak out, they don’t know what you have to say. If you don’t share it, they don’t know what’s in your toolbox.” – Dr. Annette West. “No matter how long you’ve been writing, you need another set of eyes.” – Anna Roseboro. “God gave the vision—now is the time. Procrastination has to go.” – AminaResources:
    • Visit: Jatnpublising.com
    • Email: jatnepublishing@gmail.com
    • Follow Anna Roseboro: Facebook – Anna Roseboro
    • Tune in to the Coach-Up Podcast and Book Breakers Podcast on your preferred platform.
    Production Credits: Produced by Jerry Royce Live at Positive Power XXI Studios Sound Design by Dottie Fire
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    43 min
  • EP 62 w/ Dr. Annette West | Talking All Books | Setting Clear Goals for Live Book Event
    Jun 2 2025
    🎙️ Publishing Pusher Podcast with Dr. West
    Episode Title: Show Up, Speak Out, Share It: Strategy & Success for Authors at Live Events
    Air Date: Monday at 9:00 PM EST
    Live Stream: jerryroycelive.mixlr.com
    Available On-Demand: All major digital platforms
    Presented by: Johnnate Publishing

    🔥 Episode OverviewIn this powerful and purpose-driven episode of the Publishing Pusher, Dr. Annette West returns to the mic, sharing valuable insights, business wisdom, and strategic coaching. This week's session focuses on how authors can effectively sell books at live events and why setting measurable goals, understanding their audience, and consistently showing up are key to long-term success.

    Joined by returning guest Miss Anna, this dynamic conversation highlights the importance of professional development, resource utilization, strategic planning, and embracing self-promotion—even for the naturally shy or modest entrepreneur.

    🧠 Key Discussion Points
    💼 1. Strategic Visibility: The S3 Model Dr. West introduces her signature "S3 Model" —Show Up, Speak Out, Share It — a framework encouraging authors and entrepreneurs to increase visibility, articulate value, and promote offerings with clarity and confidence.

    📚 2. Real-World Impact & Testimony Miss Anna shares her experience conducting nine sessions of professional development for Michigan state investigators. Despite restrictions on direct product promotion, her reputation and authored materials still made an impression, affirming the value of being present and prepared.

    📈 3. Setting Clear Goals for Live Events Dr. West breaks down a step-by-step strategy for live book sales success:
    • Define Your Primary Objective: Sales, exposure, or networking
    • Set Measurable Targets: Sales goals, email sign-ups, brand awareness
    • Understand Your Audience: Tailor your content, engagement, and offerings to the specific group you're serving
    📊 4. Real Sales Example Dr. West recalls her very first vending experience—at a women's ministry event—where she sold out of merchandise and earned over $1,900, including pre-orders. This testimony reinforces that planning, boldness, and preparation yield results.
    🧰 5. SWAT Analysis for Authors The discussion explores the application of the classic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in a personal and professional development context—especially for educators and leaders transitioning into new positions or preparing for success in book publishing.

    🛠️ Actionable Takeaways
    • Know Your Why before participating in any event: Are you looking to sell, grow your list, or connect with industry leaders?
    • Do the Math: Calculate your break-even point based on travel, lodging, vendor fees, and book production costs.
    • Engage Like a Pro: Provide support at events, create sign-up sheets, and consider offering bundle pricing or discounts.
    • Repurpose Your Expertise: Use your content (even from public speaking classes or old workshops) to create ebooks, audiobooks, and evergreen resources.
    ✨ Featured Quotes
    "We're not just selling books. We're asking people to invest in themselves." — Dr. West."You just have to show up because you never know how the connections are going to take place." — Miss Anna."If you don't speak out, people don't know you have something to say." — Dr. West.

    🙌 Special Thanks
    • Miss Anna for sharing her journey of integrating her author tools into state training programs
    • Nicole Thomas, Minister Angela, and Kimberly for their continued engagement and support
    🌐 Connect with Dr. Annette West
    Subscribe to the podcast on your favorite platform and stay tuned for weekly content that will empower, equip, and elevate your journey as an author, speaker, and entrepreneur.

    🎧 Publishing Pusher Podcast
    Where books meet business, and publishing meets purpose.
    Powered by Positive Power XXI Media and Jerry Royce Live Worldwide
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    36 min
  • EP 61 w/ Dr. Annette West | Talking All Books
    45 min
  • EP 60 w/ Dr. Annette West | Talking All Books | Products for Sale
    May 6 2025
    Publishing Pusher with Dr. Annette West
    Episode Title: Expanding Your Brand: Creative Products, AI Tools, and Reader Connections

    Episode Summary: In this insightful episode of Publishing Pusher, Dr. Annette West explores how authors can expand beyond just writing books by creating products that strengthen reader loyalty and deepen emotional connections. She also shares how AI technology is helping authors develop their novels into scripts, format their work, and improve workflow — while emphasizing the importance of still editing carefully and evolving alongside these tools.

    Key Discussion Points:
    • AI and the Future of Publishing:
      • A small discussion on how AI can help turn novels into scripts.
      • Attending conferences and classes are important to understand AI's capabilities better.
      • How AI can assist with formatting manuscripts but still requires a human touch through editing.
      • Encouragement to evolve with technology rather than fear it.
    • Building Brand Consistency:
      • Creating products like bookmarks, T-shirts, and pens to give readers a tangible connection to your brand.
      • Using merchandise to reinforce brand identity and generate emotional engagement.
    • Deepening Reader Relationships:
      • The importance of reader engagement and loyalty.
      • How offering products can strengthen your bond with readers.
      • Exclusive content ideas for your most loyal followers.
    • Maximizing Opportunities Through Book Signings and Events:
      • Hosting signings to create memorable, personal connections.
      • Offering branded products and exclusive items at events to leave a lasting impression.
    • Creating Additional Income Streams:
      • How selling branded products can boost your book sales.
      • Using merchandise and exclusive content as strategic income builders.
    • Marketing and Promotion Strategies:
      • Building excitement and interest around your books and products.
      • Key marketing tools authors should leverage.
      • Importance of community building — connecting with readers on personal levels.
      • How to run effective social media campaigns to boost visibility and loyalty.
    Closing Thought: Dr. West reminds authors that creativity shouldn't end with the last page of a book. Building a brand, offering valuable products, and embracing new tools like AI will help authors grow and thrive in today's market.

    #PublishingPusher #DrAnnetteWest #AuthorLife #AIinPublishing#BookMarketing #BrandBuilding #ReaderEngagement#SelfPublishing #CreativeAuthor #BuildYourBrand #WritersCommunity #MarketingForAuthors#AuthorBrand #BookMerchandise#WritingJourney #Storytelling #AIandAuthors #BookPromotion #ContentCreation #PublishingSuccess#IndieAuthor #WriteAndGrow #ExpandYourReach #ReadersFirst
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    42 min
  • EP 59 w/ Dr. Annette West | Talking All Books | Industry innovations and emerging trends
    Apr 29 2025
    🎙️ Publisher Pusher – Episode 59
    Host: Dr. Annette West
    Topic: Industry Innovations & Emerging Trends for Independent Authors and Small Publishing Houses
    Special Guest: Call-in Participant

    Episode Summary: In this engaging and insightful episode, Dr. Annette West opens the phone lines to explore the latest industry innovations and emerging publishing trends impacting independent authors and small publishing houses. With her call-in guest, Dr. Annette dives into the evolving landscape of self-publishing, examining tools, platforms, and strategies reshaping how books are produced, marketed, and distributed in today's digital age.

    Highlights Include:
    • Breakthrough technologies transforming the self-publishing process
    • The rise of AI-assisted editing and book design
    • Direct-to-reader platforms and bypassing traditional distribution channels
    • Marketing tips tailored for indie authors
    • How small presses can stay competitive in a shifting marketplace
    • Listener Q&A and practical next steps
    Whether just starting your writing journey or running a boutique publishing house, this episode is packed with valuable tips and forward-thinking insights to keep you informed and inspired.

    🔗 Stay connected with Dr. Annette West and the Publisher Pusher community for more empowering content and author
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    44 min
  • EP 58 w/ Dr. Annette West | Talking All Books | Preparing For Live Book Venues
    Apr 22 2025
    🎙️ Publishing Pusher Podcast with Dr. Annette West
    Episode Title: How to Prepare for Live Book Venues
    📅 Airing Now | 🎧 On-Demand Anytime
    🔗 Listen Here on Spreaker

    Episode Description:
    In this empowering episode, Dr. Annette West shares valuable insights with her online conference group on "How to Prepare for Live Book Venues."

    Whether you're an aspiring author or a seasoned publisher, Dr. West delivers essential strategies for maximizing success when showcasing your books in live settings such as expos, book fairs, author panels, and pop-up shops.The episode also features an open exchange of experiences and testimonies from the group—covering everything from marketing tips to lessons learned the hard way. This community-centered conversation is packed with wisdom and real-world advice.

    Key Takeaways:
    ✅ Preparing your elevator pitch
    ✅ Designing your table and signage
    ✅ Engaging attendees and drawing attention
    ✅ Bringing the proper inventory and promotional materials
    ✅ Building a mailing list on-site
    ✅ Leveraging QR codes and digital touchpoints
    ✅ Lessons from live venue veterans
    ✅ Encouragement to step out and be visible

    Why You Should Tune In: Whether it's your first or fiftieth event, this episode will inspire and equip you with practical tools to confidently step into live book venues and own your author presence.

    🎧 Catch the replay and more empowering episodes at: 👉 https://www.spreaker.com/podcast/publishing-pusher-podcast--5970334
    📲 Hashtags for Social Media Promotion:
    #PublishingPusherPodcast #DrAnnetteWest #AuthorLife #BookExpoReady #LiveBookEvents #ChristianAuthors #AuthorVisibility #BookMarketingTips #IndieAuthorSupport #WritingCommunity #KingdomPublishing #FaithBasedAuthors #PublishingSuccess #OnDemandNow
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    45 min