In this episode of the Press Play Podcast, I’m breaking down exactly how to write your podcast intro, outro, and commercial — what they’re for, how long they should be, and how to use them strategically without adding fluff or losing listeners.

If you’ve ever wondered whether you even need an intro or outro, how to keep them short and effective, or how to promote your offer without feeling awkward, this episode will walk you through it step by step. This builds directly off our last episode about recording your podcast trailer and helps you create a clear, repeatable structure for every episode you publish.

In This Episode:

1. What a podcast intro, outro, and commercial actually do
2. How long your podcast intro should be (and why shorter performs better)
3. What information listeners actually need in your intro
4. Why most people don’t listen to the end — and how to use your outro anyway
5. How repetition helps build podcast brand recognition
6. Why every podcast needs a commercial (especially if you want to make sales)

Many podcasters spend too much time overthinking their intros and avoid talking about what they sell altogether — then wonder why their podcast isn’t growing or making money. In this episode, I help you simplify your podcast structure so your intro, outro, and commercial support your goals instead of distracting from them. When your podcast is clear, concise, and listener-focused, it’s easier to grow trust, retention, and revenue.

If you’re launching a podcast and wondering whether you really need a trailer (or what the heck you’re even supposed to say in it), this episode is for you. I’m breaking down exactly what a podcast trailer is, why it matters way more than people think, and how to record one that actually does its job.

Your trailer isn’t just a quick intro — it plays a huge role in getting your podcast approved, distributed, and positioned before you ever hit launch day. In this episode, I walk you through the simple formula I use for myself and my clients so you’re not overthinking it or winging it.

In this episode, I cover:

1. What a podcast trailer actually is and why every podcast needs one
2. How your trailer acts as a placeholder so you can control your launch date
3. The exact components to include so listeners immediately know if your show is for them
4. How to introduce yourself and your credibility without sounding awkward
5. Why sharing your deeper mission creates connection (and buy-in) with listeners
6. What to include logistically, plus the call to action that invites people into your movement

I also mention the trailer template I use with my clients — it’s linked in the show notes so you can plug in your own details and record your trailer with confidence.

If you have questions or want feedback, come hang out with me on Instagram @AngieMSpearman. I’ll see you in the next episode.

In today’s episode, I’m walking you through how to write a really strong podcast description—the kind that helps the right people instantly know your show is for them. If you’ve been following along, this is a continuation of taking real action as you build toward your podcast launch. These are the foundational pieces that matter, and your description is one of them.

Your podcast description is often the very first impression someone has of your show. It’s what they read when they click on your podcast in their app, and people are making snap decisions in seconds. Your job is to help them immediately raise their hand and say, “Yep, this is for me.”

In this episode, I break down the key elements you need to include so your description is clear, compelling, and actually does its job:

1. How to write a clear hook that immediately says who the podcast is for and what problem it solves
2. A simple formula you can use to make your listener feel seen without overcomplicating it
3. How to expand on the big picture of your show and explain your unique angle or perspective
4. Why your podcast description is the perfect place to share who you are and build trust (yes, this is where you brag a little)
5. What listeners should expect to walk away with from each episode
6. Why every podcast description needs a clear call to action—and what to invite people to do next

This episode is all about making your podcast easier to say yes to. When your description is clear, confident, and focused on the listener, it does the heavy lifting for you before anyone even presses play.

If you’re building your podcast right now, I want you to actually sit down and write this out after listening. Don’t overthink it—just start. You can always refine it later.

And if you have questions or want feedback, come hang out with me over on Instagram @angiemspearman. I’ll catch you in the next episode.