The final episode of the POPCORN Innovation Podcast Series features Greg Bodak, Vice President of Business Development at CTB.Greg brings the market perspective into this series, which is exactly where the conversation needs to go before everyone gets in the same room at POPCORN.We have talked about digital theater, connected systems, live-side data, and Poultry 4.0 throughout this series. Greg’s episode pulls those threads into what processors, producers, and integrators are actually asking for right now.More visibility is part of it, but visibility alone does not solve the problem. Processors need information they can use. They need to understand what happened, why it happened, where to look first, and what decision needs to be made next.Greg and I talked about yield, traceability, customer expectations, automation, farm data, processing data, and why connected operations are becoming harder to treat as a future conversation.One of the biggest takeaways from this episode is how complicated “simple” metrics become once you start looking at all the variables behind them. Yield is not just live weight in and finished product out. It is shaped by bird size, health, feed, transportation, feed withdrawal, chilling, equipment, human technique, and the decisions made across the operation before, during, and after processing.Food manufacturing does not need more disconnected information. It needs operational context people can trust while decisions are still on the table.POPCORN: The Innovation Summit by CAT Squared takes place August 10–13, 2026, in Hot Springs, Arkansas.