Poultry processors are already sitting on a ridiculous amount of data.• Chiller temperatures • Scalder temperatures• Line speed• Belt speed• PAA concentrations• Bird weights• Arrival times• Condemnations• Quality checks• Food safety records• Equipment data• Sensor data. The problem is not that the data does not exist.The problem is that too much of it is still trapped in separate systems, dashboards, spreadsheets, handwritten logs, and places that do not talk to each other when people need answers fast.That is exactly why I loved my conversation with Dr. Amit Morey for Episode 4 of the POPCORN Innovation Podcast Series.Amit brings the Industry 4.0 conversation back to the plant floor, where the work is already complicated enough without adding another layer of language that sounds impressive but does not help anyone make a better decision.He talks about the data processors are already collecting across the operation and what it could support if teams had a better way to connect it, understand it, and use it in time. Efficiency, food safety, quality, and prediction are not separate conversations. They are all tied to whether the information moving through the plant is usable when people need it.Because “more data” is not the win; better decisions are.We talked about Poultry 4.0, cybersecurity, data ownership, cloud analytics, and why the industry is closer to connected intelligence than some people may think. The pieces are there. The next step is making those pieces work together in a way that helps the people running the operation.Grab your popcorn and join us for a conversation about Industry 4.0, plant-floor data, food safety, and what it actually takes to make poultry processing intelligence useful.POPCORN: The Innovation Summit by CAT Squared takes place August 10–13, 2026, in Hot Springs, Arkansas.