Price Every Move Deliberately And Strategically

This is a Pricing Hustle.

If your prices still feel a little… made up, you’re not alone.

Most service-based CEOs are guessing, copying what they see online, or adjusting their rates based on whoever’s in their inbox that week.

No wonder it feels shaky.

In this episode of The Five Minute Hustle, Terrica introduces her PEMDAS framework for pricing:

Price Every Move Deliberately And Strategically.

You’ll learn an “order of operations” for your prices so you stop freestyling and start charging in a way that matches your goals, your costs, and your positioning.

In this episode, you’ll learn:

• Why pricing from “what people will pay” keeps you undercharging
• The six-step PEMDAS framework for intentional pricing
• How Profit Target, Expenses, Market, Deliverables, Anchors, and Story all work together

Your Five-Minute Move

Choose one core offer and walk it through the first three steps of PEMDAS:

1. Profit Target – What do you want this offer to do for you financially each month?
2. Expenses – What hard and soft costs go into delivering it?
3. Market & Positioning – Is this your entry, mid-tier, or premium offer—and does your current price match that?

You don’t have to rebuild your entire pricing structure today.

You just need to start pricing every move deliberately and strategically.