In this episode of Outdoor Unfiltered, Eoin sits down with Teresa Baker, the co-director and co-founder of the Outdoor Diversity Alliance (ODA) and the unofficial queen of outdoor inclusivity, for a transparent look at the state of diversity, equity, and inclusion in the outdoor industry.

Tracing their collaborative roots back to 2018 with the launch of the Outdoor CEO Diversity Pledge and a fateful 2022 summit at the Patagonia Ventura headquarters, Eoin and Teresa discuss what it takes to build authentic corporate relationships. Modeled originally after the industry action of The Conservation Alliance (TCA), the ODA has rallied an impressive collective of over 23 brands committed to real action—including Burton, Keen, Smartwool, REI, Cirrus, BOA, SIA, Aspen, Bonfire Collective, and the Switchback trade show.

This conversation confronts the heavy challenges facing modern brands around inclusiviyt work. Teresa directly addresses the shift from performative corporate gestures to the deep internal work of diversifying corporate boards and staff. Eoin and Teresa unpack why brands are "turtling" in fear of political boycotts, why companies like Brooks Running get authenticity right, and why high-profile outdoor faces need to step up and use their platforms.

Unfiltered, urgent, and inspiring, this episode is a call to action to lean into "good trouble," adapt to changing cultural demographics, and rewrite the corporate script to preserve our collective Joy in the Outdoors.

We would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind. You can reach out directly via the following channels:

• LinkedIn: Connect with our host, Eoin Comerford.
• Email: Drop us a line at outdoorunfilteredpod@gmail.com.

This episode of Outdoor Unfiltered is made possible by the incredible support of our industry sponsors:

• ENDVR — The network that connects brands, retailers, and frontline associates to power sell-through across your wholesale channel.
• Crux Retail — Creating bold retail displays for bold brands.

Dive beyond the PR spin with Outdoor Unfiltered, your insider look into the outdoor industry's biggest shifts. In this episode, host Eoin Comerford breaks down why KMD Brands -- the parent company of global surf icon Rip Curl, retail giant Kathmandu, and hiking footwear favorite Oboz -- has launched a major strategic review.

Next, we call out the non-stop promotional spam from recreation.gov, peeling back the curtain on its operator, Booz Allen Hamilton, and how their contract impacts public lands' funding. On a brighter note, we highlight Mountain High Outfitters and their impressive 31-store expansion, showing why the "Big Os" specialty retail model is thriving.

Finally, Mike Seaman and Tracy Bebbington of Racoon Media Group join the show to discuss their massive €3 million investment to revitalize and completely revamp the iconic ISPO show as it moves to Amsterdam this November.

• [00:22] – KMD Brands Strategic Review: What does the future hold for Kathmandu, Rip Curl, and Oboz under their New Zealand-based parent company?
• [04:45] – The Recreation.gov Spam Machine: Why a private contract with Booz Allen Hamilton is driving massive revenue away from our underfunded National Parks.
• [07:11] – Specialty Retail Success: How Mountain High Outfitters is bucking the trend with its 31st store expansion.
• [09:05] – Interview with Racoon Media Group: Mike Seaman and Tracy Bebbington lay out their €3 million plan to relocate, revamp, and revitalize the iconic ISPO show in Amsterdam.

We would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries, or whatever's on your mind.

• Email: outdoorunfilteredpod@gmail.com
• LinkedIn: Connect with Eoin Comerford on LinkedIn

We are incredibly grateful to our sponsors who make this show possible. Please support them by checking out their services:

• ENDVR: The network that connects brands, retailers, and frontline associates to power sell-through across your wholesale channel.
• Crux Retail: Creating bold retail displays for bold brands.

In this episode of Outdoor Unfiltered, host Eoin Comerford pulls back the curtain on major shifts hitting the outdoor and apparel markets. We analyze the 4-year financial trajectory of The North Face, look past the personality drama at Lululemon, and deliver a sobering wake-up call to outdoor brands relying too heavily on sustainability as their primary differentiator.

• 00:00 – Podcast Intro and Host Overview
• 00:36 – The Unfiltered Upside: Inside The North Face's Q4 and Fiscal 2026 Turnaround Metrics
• 01:50 – Product Assortment and "Me-Too" Traps: How TNF Hit a Wall in 2023
• 02:30 – Analyzing VF Investor Day: Category Consolidation and Brand Centering
• 03:15 – Premiumization, Luxury Collaborations, and Rising Price Points
• 04:00 – Performance vs. Performance-Inspired: Navigating Cultural Relevancy
• 04:45 – Product Franchise Management: The Proliferation of Denali and Nuptse Variations
• 05:40 – Modernizing Marketing: Reviewing the "Never Just a Hike" Campaign
• 06:54 – Commercial Break: ENDVR
• 07:42 – The Lululemon Spat: Is Chip Wilson Actually Right?
• 08:35 – Stock Peaks and Product Execution: What the Street is Saying About Lululemon
• 09:12 – The Rise of Alo and Vuori: Has Lululemon Abandoned Its Playbook?
• 09:50 – Commercial Break: Crux Retail
• 10:44 – The Anti-Shein No More: Shein Acquires Everlane
• 11:34 – The History of Everlane and the Trap of the "Middle Ground"
• 12:20 – The Sincerity Crisis: Is Sustainability a Primary Driver or Just Table Stakes?
• 12:45 – The Cautionary Tale of Allbirds
• 13:30 – The 4 Critical Takeaways for Outdoor Brands in a Trend-Driven Market

• Email Us: outdoorunfilteredpodcast@gmail.com
• Connect with Eoin Comerford on LinkedIn: Eoin's Profile

• ENDVR – The network that connects brands, retailers, and frontline associates to power sell-through across your wholesale channel. Visit www.endvr.io to claim your free starter credits.
• Crux Retail – Creating bold retail fixtures and custom displays for bold outdoor brands. Book your discovery call today at www.crux-retail.com.

Outdoor Unfiltered is a production of Rock Fight LLC.